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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

in a blog post. Walmart Luminate Insights Activation will complement Walmart Connect’s existing audience targeting capabilities, allowing suppliers to zero in on category trends in order to develop more informed, data-driven media strategies.

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Omnichannel Retailing : Are You In Or Out?

OrderDynamics

Omnichannel Retailing: Are You In Or Out? Retailers, you have to make a decision on omnichannel retailing. Prior to this weekend, I did not even realize that there was an ‘undecided’ or ‘partially-in’ category of omnichannel retailing. With blog posts dancing in my head, I proceeded to the checkout. I chose one.

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Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Retail TouchPoints

The new pairings represent an evolution of Walmart’s retail media partner program , with the aim of creating “a robust, diverse ecosystem that will expand advertiser support, increase services and deliver access anywhere advertisers need to have it,” according to a company blog post. in the announcement post.

Retail 286
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The Place to Be: Retail Industry Converges on Chicago for #RICE22

Retail TouchPoints

Now, the inaugural RICE represents an expanded collective of well-known events and brands across ecommerce, omnichannel and store design. Omnichannel’ is no longer a buzzword but table stakes, and there are so many new ways for brands to engage with consumers and drive retail sales, including social commerce and the metaverse.

Retail 287
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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

Diehard users love the interface for the way it facilitates truly polished omnichannel campaigns, as well. Klaviyo also presents users with a centralized dashboard with user-friendly tools for viewing data by category – sales tracking, lead behavior, email marketing activity, etc.

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Ecommerce in the United States: A Global Voices Report

ESW

Omnichannel continues to trend Just because a shopper can complete an entire buying journey online does not mean they want to or will. Your brand can leverage this omnichannel behaviour by creating a pleasant return process and a well-curated store experience that encourages shoppers to linger and browse. Here’s what we found.

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Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

While retail media offerings have so far been concentrated online, Andrew Lipsman, Principal Analyst for Retail and Ecommerce at Insider Intelligence , thinks physical stores are the next big media channel — especially since 70% to 85% of sales still happen in stores, depending on the category. and The Mars Agency.

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