Remove channel-conflict
article thumbnail

CHANNEL CONFLICT: BATTLE ROYALE OR TEMPEST IN A TEAPOT? IT ALL DEPENDS.

PFS

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. What are the new rules of engagement to eliminate conflict and drive more sales across a wider landscape of opportunity? Eliminate Internal Conflict.

Channel 56
article thumbnail

What role do marketplaces play in B2B ecommerce?

GetElastic

to get his take on channel conflict and how marketplaces impact B2B ecommerce. appeared first on Get Elastic Ecommerce Blog. We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. Get Elastic TRANSCRIPT with Adrien Nussenbaum, CEO, Mirakl Download. And audio only, check out: [link].

B2B 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Hot in Jewelry Ecommerce Marketing

Omnisend

For example, Brilliant Earth makes a point to let its customers know that its jewelry is beyond the industry standard Conflict Free, and is instead Beyond Conflict Free: Source. Omnichannel campaigns utilizing at least three channels earned an 18.96% engagement rate , compared to an average 5.4% More Payment Options.

Jewelry 144
article thumbnail

How to Use Voice as a B2C Acquisition Channel

Optimizely

This is a guest blog post from Voysis , the complete voice AI platform. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. Friction is a word that’s taught to us in early educational settings about resistance and conflict. In their home?

B2C 207
article thumbnail

Why you won’t want to miss this year’s B2B Next Conference

GetElastic

The ChannelAdviser co-founder will be keynoting on channel strategies – another critical area in the B2B digital transformation journey. Attendees will walk out his keynote knowing how to minimize channel conflict by leveraging price, imagery, testimonials and additional content. Hope to see you in Chicago in September!

B2B 131
article thumbnail

Introducing the Customer Lifecycle Benchmark

Optimizely

This campaign-centric approach is in conflict with our self-professed customer obsession and makes it hard to really commit to creating a better customer experience and deepening the customer relationship. Across digital marketing, most of our KPIs are focused on campaign performance. Know Your Customer.

Customer 195
article thumbnail

Three Steps to Evaluating Your Strategic Roadmap for D2C Adoption

GetElastic

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. In tandem, brands are offered conflicting advice from channel partners, recommending staying away from D2C adoption.