Optimizely

AUGUST 28, 2019

They’re the smaller group of vegans, plant-based, anti-allergen, special nutrition needs consumers that are already well-versed in the space and that get their information from experts within the scientific and nutrition communities. The lifestyle enthusiast is more like our halo target consumer.

Marketing 186

Marketing Information Social Media Consumer 186

Kissmetrics

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. ” Needless to say, defensive/aggressive behavior doesn’t work in the online world. Would they recommend it?

Definition 362

Definition Management Social Media SEO 362

Pivotree Blog

MARCH 16, 2023

With rising supply chain and operating costs—plus evolving consumer demands—commerce businesses feel the pressure to adapt. In this blog post, we’ll explore the impact of inflation on digital commerce. Download our comprehensive 2023 Commerce Trends Guide. There’s definitely an uptick in optimism.

Supplies 52

Supplies Subscription Definition Download 52

Kissmetrics

DECEMBER 12, 2017

If you’re promoting visual media through social platforms or blog posts, Reach dictates how well it will perform. A simple definition of Reach is: “the total number of people who see your content.” Geo : Understanding where in the world people are consuming your content helps you allocate budget and resources effectively.

Improvements 491

Improvements Marketing Social Media Blog 491

Omnisend

SEPTEMBER 10, 2021

I definitely wouldn’t sway anyone from thinking big regardless of the role they are in. Phil Irvine: Since RPA is an agency that services clients, we don’t directly have ecommerce tools/apps in the mode of a traditional direct-to-consumer model. Or one that makes your ecommerce customers’ lives easier?

eCommerce 148

eCommerce Merchant Services Definition eCommerce Marketing 148

GetElastic

FEBRUARY 8, 2019

Shoptalk prides itself on being the destination for brands and retailers coming together with technology partners to create the future of retail based on the latest industry trends, emerging technologies and shifts in consumer expectations. The post Shoptalk: what to know before you go appeared first on Get Elastic Ecommerce Blog.

Technology 140

Technology Presentation Events Consumer 140

Kissmetrics

MAY 10, 2021

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. The Missouri-based company used its drivers in a campaign to improve consumer trust and credibility among shoppers. By: Determining the reaction you want from consumers: Do you want them to feel happy?

Food and Beverages 238

Food and Beverages Social Media Leisure Consumer 238

Kissmetrics

FEBRUARY 4, 2021

Head over to our best ecommerce platforms guide for an in-depth look at where every product stands, along with what criteria do we think they are best for. You can also view online store sessions, total sales, top-selling products, returning customer rate, average order value, and behavior reports (phew!) Shopify Wins.

Shopify 285

Shopify Payment Services Payments eCommerce Platforms 285

Retalon

FEBRUARY 14, 2024

They offer a competitive advantage by delving into consumer behavior and operational insights. The push for personalization is evident as 80% of consumers show a preference for purchasing from retailers that offer personalized experiences Accenture. Retail analytics insights play a pivotal role in strategic decision-making.

Retail 41

Retail Operations Management Improvements 41

Kissmetrics

OCTOBER 27, 2020

Let’s start with the basics… their definitions. The absence of a marketing strategy to determine when and how to use it, as well as to guide its execution is why most marketers and businesses fail with outbound marketing. What is outbound marketing? And on LinkedIn, cold messages get 3x that , according to LinkedIn’s report.

Marketing 291

Marketing Social Media Article SEO 291

GetElastic

OCTOBER 21, 2022

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Rand Fishkin: Sparktoro CEO, Author of Lost and Founder. New York Times, Entrepreneur and more.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

FastSpring

MARCH 28, 2019

When it comes to learning about selling online, you’ve got plenty of content to choose from – webinars, blog posts, how-to videos. Make no mistake: the author is definitely not recommending that you run your business ideas past your mom. And his anecdotes come from some of the biggest tech companies in Silicon Valley.

Books 100

Books Reference Web Design Webinar 100

Kissmetrics

FEBRUARY 1, 2022

In fact, 97 percent of consumers look at reviews before making a purchase and 83 percent of people are more likely to trust a review instead of an ad. Include case studies: Case studies in the form of stories or blog posts can help position you as a genuine business making a real difference in the world.

Improvements 245

Improvements Live Chat SEO eCommerce 245

Smile.io

APRIL 25, 2023

Where Beauty Insider is flawless With over 25 million Beauty Insider members , it’s pretty clear that Sephora is definitely doing a couple of things right. Effective use of VIP tiers VIP tier programs  are one of the most effective ways a loyalty program can motivate a desired behavior.

Recommendation 58

Recommendation Social Media Events Customer Retention 58

ChannelAdvisor

AUGUST 28, 2019

According to Retail TouchPoints’ report, Winning with Pages from Amazon’s Playbook , the answer is a definitive “yes.” In Retail TouchPoints’ second annual guide, analysts take a look at different pages from Amazon’s playbook and the ways brands and retailers can apply them. eTail Special Report: Personalizing the Consumer Experience.

eCommerce 49

eCommerce White Paper Download Internet Retail 49

Smile.io

NOVEMBER 15, 2023

In this ultimate guide to customer loyalty, we’ll define customer loyalty, why it’s important, how to gain customer loyalty as a brand, several types of loyalty programs that can help you achieve it, and how to measure customer loyalty.   Blog Gabrielle Policella Repeat customers are also more likely to shop with you again.

Customer Loyalty 58

Customer Loyalty Customer Beauty and Health Food and Beverages 58

Kissmetrics

MAY 23, 2018

There was definitely no keyword stuffing done to achieve ranking. These searches are likely looking for broad informational guides such as walk-throughs, how-tos, and step-by-step procedures. Best [product] for [consumer group]”. Not only that but each one of the ‘subset’ posts links back to the Ultimate Guide.

Customer 209

Customer SEO Mobile Article 209

Smile.io

FEBRUARY 23, 2022

While there are many different tools that you can use to achieve this, let’s start with a basic definition of what loyalty is in marketing. Blog Tim Peckover The goals of loyalty marketing The ultimate goal of loyalty marketing is to create a community of loyal customers that will advocate for your brands to others.

Marketing 71

Marketing Customer Loyalty Customer Retention Social Media 71

ESW

DECEMBER 11, 2018

In the first post in this series, we discussed how to create the right user experience for a direct-to-consumer brand. Long highlights what it means to market with such a customer focus: “Marketers looking to connect with consumers—and their wallets—have to find ways to bring customers into the fold.” Writing at AdWeek, Mary C.

eCommerce 79

eCommerce Marketing Social Media Presentation 79

Ecommerce Platforms

MARCH 8, 2023

In my opinion, Shopify definitely is one best ecommerce builders on the market. Shopify basically bundles all of the core tools required for an ecommerce store into one convenient package, from templates for your store, to payment processors, email marketing tools, blog and SEO capabilities, and even inventory management.

Shopify 104

Shopify eCommerce Platforms Payment Services Merchant Services 104

Inflow Insights

MARCH 27, 2020

Note: Below is the definition for each stage of this framework, and a real Facebook Ads campaign we applied it to for a client that got a 10x ROAS. To get the full details on using this multi-channel strategy, see our guide to Google Ads vs Facebook Ads for eCommerce. #3: See our full guide to eCommerce personalization strategies. #5:

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

BigCommerce

APRIL 25, 2017

That untapped value is a consequence of disjointed onsite experiences coupled with the simple truth that consumers judge brands based on their preliminary experiences, abandoning them in response. So, considering these two factors: The key role that initial landing page impression can play in the consumer journey.

eCommerce 543

eCommerce BigCommerce Shipping Costs Webinar 543

Wiser

MARCH 16, 2021

Sabra’s award-winning products offer consumers fresh new ways of eating and connecting and include a variety of flavors of both hummus and guacamole. Because once consumers and customers get used to the convenience and start relying on online shopping just like for other things in eCommerce, it’ll be part of their experience.

Webinar 78

Webinar eCommerce Shipping Costs Omnichannel 78

CPC Strategy

MARCH 7, 2024

A month later, they announced a partnership with The Trade Desk that “aims to make CPG advertisers’ media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart’s consumer behavior and product purchase data.”

Blog 63

Blog Shipping Costs Omnichannel Apparel 63

Kissmetrics

DECEMBER 18, 2020

consumers are worried about sharing their data. This data is useful data for SEO, but it can also help guide your PPC campaign. You might think of Google Trends for looking up ideas for blog posts , but it can be used for PPC information as well. For example, searches for “gift guides” tend to peak in December.

PPC 348

PPC SEO Gifts Definition 348

Omnisend

FEBRUARY 1, 2023

billion sent and received every single day this year, this guide is for you. These emails can be sent as one-time campaigns or automations based on consumer data (behavior, interaction, previous purchases, etc.) But when it comes to email — it is a channel the consumer willingly opts in to be notified on.

eCommerce 147

eCommerce Marketing Social Media Shipping Costs 147

Retalon

SEPTEMBER 23, 2020

Today’s retailers are facing a bevy of new challenges, including declining sales, fierce competition from online-only stores, and changing consumer preferences. While valuable, all of the examples above require a lot of human input, and are quite time consuming to manage. Why should retailers care about data analytics?

Definition 47

Definition Retail Recommendation Management 47

Omnisend

AUGUST 24, 2021

From color psychology to using urgency language to incite our customers to act, behavioral science is omnipresent in the marketing world. I had the opportunity to speak with Nancy Harhut, behavioral science marketing expert in the ecommerce industry. Why Use Behavioral Science in Marketing? Try Omnisend Free.

Marketing 167

Marketing Customer Arts Reference 167

ROI Revolution

JULY 31, 2023

In this blog, discover holiday ecommerce insights that will help you save money, grow profitably, and reduce risk during the busiest shopping period of the year. We’ll update this blog regularly with the latest holiday ecommerce strategies, predictions, data, and trends as the shopping season progresses.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

BigCommerce

DECEMBER 20, 2017

Customer experience historically has involved WOW’ing the consumer. Social Behavior: Recommend products based on product rating, shares and likes. Using data points like the above, site pages will be altered to best serve and convert the individual consumer. Best Online Guides for Personalization. Pricing strategy.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Onilab User Guides

MAY 26, 2020

Having successfully finished more than 40 major migration projects, we have compiled the most definitive Magento 2 migration guide on the Web. And Magento 1 stores are just too many to not be specifically targeted by hackers (see our Magento security guide or get a complete security audit of your store ).

Magento 52

Magento Definition Payment Services Merchant Services 52

Ecommerce Platforms

JUNE 2, 2020

based online consumers demand live chat support. Great blogging tools for your content marketing strategy. When it comes to templates and design , Squarespace definitely delivers a lot more options to choose from. Further reading: How to Dropship on Shopify – 6 Step Guide to Shopify Dropshipping. Squarespace Cons ??.

eCommerce Platforms 193

eCommerce Platforms Shopify Payment Services eCommerce 193

Omnisend

MARCH 16, 2023

These sections of the email are adapted based on the data brands have about customers — age, gender, items in the wish list, abandoned carts, previously purchased products, purchase behavior and similar. Increase customer engagement As consumers, we receive thousands of promotional messages from brands across all channels.

Definition 78

Definition Social Media Payment Services Recommendation 78

Omnisend

JULY 8, 2020

62% of consumers expect emails to be personalized based on what they looked at on a website. This guide covers some browse abandonment best practices, content ideas, and email and SMS strategies that can nurture your leads toward a sale. Fluent Report, 2016. Get My Demo.

Shipping Costs 158

Shipping Costs Shopping Carts Demo Live Chat 158

Ecommerce Platforms

JUNE 2, 2021

So, we're reviewing Shimoku here in this blog post to give you a better idea of whether this is the right platform for your business needs. Established in 2020, Shimoku is definitely a new kid on the block. This data allows eMarketers to target customers with a propensity to consume. Let's dive in! Shimoku Review: Features.

eCommerce 260

eCommerce WooCommerce eCommerce Platforms Shopify 260

Retalon

AUGUST 22, 2023

In this comprehensive blog post, we will overview the 10 most critical ecommerce KPIs that online retailers should monitor in 2023 to run a high-performing business. GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit.

X-cart 41

X-cart Shipping Costs eCommerce Definition 41

Kissmetrics

MARCH 15, 2021

A useful resource regarding influencers is Neil Patel’s definitive guide to influencer targeting , which tells you everything you need to know about getting your brand under relevant, important noses. Start Blogging. Blogging also gives you content to share on social media and helps you rank in search engines.

eCommerce 332

eCommerce Social Media Shipping Costs Merchant Services 332