Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes
Inflow Insights
OCTOBER 27, 2021
Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. The solution? Seasonality.
Let's personalize your content