RTP blog

FEBRUARY 15, 2019

By Zach Morrison, Elite SEM Long gone are the days of pay-per-click ads living only on Google and other search engines. Up to 27% of Google Ad spend in the past year was for Google Shopping Ads, according to a study by Marin Software. More than 37% of digital ad spending still goes to Google for a reason, though.

SEO 150

SEO Marketing Other Customer 150

Ecommerce Platforms

SEPTEMBER 27, 2021

There's an AI copywriting tool called Anyword , which takes your ad, email, SMS, or blog content and turns it into high-conversion copy, all by using artificial intelligence. And, of course, product pages make up a significant portion of the written content in your online shop. Blog Post Optimization with Help from AI.

Merchant Services 210

Merchant Services Marketing Article Social Media 210

Kissmetrics

JANUARY 31, 2022

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.).

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

MAY 18, 2021

Conversion rate optimizations can even lower your customer acquisition cost by improving conversion rates with visitors already on your site. For example, if your website gets 1000 visitors a month and has a five percent conversion rate, you’ll get 50 conversions per month. First, CRO programs can be costly and time-consuming.

eCommerce 280

eCommerce SEO Improvements Document 280

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine. Don’t worry.

Marketing 264

Marketing PPC Social Media Books 264

ChannelAdvisor

APRIL 8, 2019

The way we shop online changes with each software and hardware update. And, by the way, we have a cost-per-sale model, which means sellers only pay for the ad when it results in a sale. For example, eBay can give brands and retailers unparalleled insight into how customers are shopping for their items.

Blog 89

Blog Merchant Services Management Payments 89

Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. Glossier originated a lifestyle and beauty blog that founder Emily Weiss started in 2010 while she was working at Vogue. Mostly coming from intothegloss.com, the original blog from which the company sprouted. Glossier Google Ads Campaigns.

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Shipping Costs Travel Other Shipping 147

Omnisend

DECEMBER 22, 2021

Bi-Weekly: If you have a metric with a large sample size, check it twice a month, such as average order value (AOV) or cost per acquisition (CPA). This can include your email open rate, shopping cart abandonment, and various automations. Cost Per Acquisition (CPA). Cart abandonment rate. Wrapping Up.

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X-cart eCommerce Shopping Carts Shipping Costs 78

ROI Revolution

NOVEMBER 9, 2022

Climbing advertising costs. D2C shipping costs remain high , and in response to economic uncertainty, consumers may narrow the scope of their shopping to retailers that offer an assortment of goods at a lower cost. Exploring additional paid search channels will help brands navigate higher costs.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

Store Growers

JULY 29, 2020

In this article, I want to show why most businesses fail to grow their business with Google Ads. Both companies look pretty similar from the outside: they both sell mattresses online, neither of them raised any VC money and they both acquire customers using Google Ads. But there is one big difference in how they are using Google Ads.

Magazine 116

Magazine Article Presentation Other 116

Omnisend

JULY 29, 2021

Shopping around for your ideal ecommerce marketing platform can be a daunting experience—there are just so many to choose from! This means that extra costs that can quickly add up for smaller businesses. It offers handy features like Popup Pro email acquisition, SMS email subscription, and a range of social acquisition tools.

Article 148

Article Live Chat Omnichannel Marketing 148

AcquireConvert

MARCH 7, 2021

You get plenty of interest, plenty of throughput…but loads of abandoned shopping carts. What if you could target people shopping for similar items in the same niche – not only those who have been to your store but those visiting high-ranking, non-competing stores in the same broad niche? Lowers the cost of customer acquisitions.

Improvements 67

Improvements Payments Payment Services Shopping Carts 67

ROI Revolution

JANUARY 5, 2021

With all of the ups & downs, 2020’s holiday ecommerce shopping landscape was like no other. We keep this blog post updated with all of the latest holiday ecommerce updates as they come in. Post-holiday shopping season 2020 stats (part 2). Post-holiday shopping season 2020 stats. January 5 update.

eCommerce 78

eCommerce Shipping Costs Toys Payments 78

ROI Revolution

AUGUST 7, 2019

The stealth advertising roles would involve members of a “founding team” working on “a disruptive advertising system set to revolutionize customer acquisition for gamers.” That’s why stealth advertising will be key to Amazon’s gaming initiative succeeding at scale while avoiding upsetting consumers.

Games 60

Games Order Fulfillment Fulfillment Presentation 60

PFS

SEPTEMBER 8, 2017

Product listing ads can be especially lucrative during the holidays when gift buying and online shopping reach new heights ─ and high they will go this year. In fact, the eCommerce share of total retail sales during the holiday shopping season this year is projected to reach a record 11.5% (eMarketer). Simplify the structure.

Mobile 63

Mobile Channel eCommerce Gifts 63

AcquireConvert

NOVEMBER 24, 2022

Average order value (AOV): a measurement of the average amount that customers spend per transaction: simply divide the total revenue by the number of orders during the same period. Blog: an online collection of articles relevant to your market. Affiliate marketing is an important part of some ecommerce models. .

Payment Services 36

Payment Services eCommerce Payments Shipping Costs 36

Omnisend

OCTOBER 5, 2021

We’re always looking to grow multichannel sales, with brands like The Body Shop, Oliver bonus, and Marine Superstore, to independent direct-to-consumer brands, such as Musketeers Montezuma’s chocolates and GoPro. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

We’re always looking to grow multichannel sales, with brands like The Body Shop, Oliver bonus, and Marine Superstore, to independent direct-to-consumer brands, such as Musketeers Montezuma’s chocolates and GoPro. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

SellBrite

JULY 12, 2019

If shoppers have to choose between walking into a brick-and-mortar store and heading online to buy something, chances are they’re going to choose online shopping. In particular, shoppers are turning to marketplaces to browse, compare prices, and buy products for the convenience of shopping in one place. The Plus plan costs $13.50/month

Shipping Costs 101

Shipping Costs eCommerce Payment Services Subscription 101

Kissmetrics

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. CAC, as you probably know, is the cost of convincing a potential customer to buy a product or service. What Goes Into Customer Acquisition Costs?

Customer 350

Customer eCommerce Multi-channel Channel 350

Payoneer

OCTOBER 25, 2017

Shopping cart abandonment rate is a measure of missed opportunities and has a close correlation to your conversion rate. A business that generates $30 per order on average over 1,000 monthly purchases makes $10,000 more in revenue than a similar site that generates $20 on average from the same customer base. Cost-per-acquisition.

eCommerce 20

eCommerce Payment Services Social Media Payments 20

CPC Strategy

APRIL 25, 2024

“Each Amazon Marketing Cloud account is scoped per advertiser, and uses AWS for storage. AMC Audiences enables advertisers to utilize various signals within their AMC instance, including Sponsored Ads, Amazon DSP ads, and Amazon Shopping Insights, to build more relevant audiences. ” Joe O’Connor Sr.

Marketing 78

Marketing Subscription Blog Events 78

Prisync

FEBRUARY 22, 2018

First of all, if your website is getting at least 10,000 visitors per month, then we recommend you to create a mobile commerce app as soon as possible. While almost all e-commerce business owners usually know the importance of SEO and customer acquisition, only minority of them pay attention to user experience.

Mobile 63

Mobile eCommerce eCommerce Platforms SEO 63

Wiser

MARCH 16, 2021

Tom: If we were together in person, I think I would probably take a poll and ask you guys have any of you shopped for groceries online in the past year? And I would also wonder how many of you would be surprised if I say that right now in 2021, over 50 percent of Americans have shopped for groceries online at least one time.

Webinar 78

Webinar eCommerce Shipping Costs Omnichannel 78

Store Growers

MAY 12, 2023

Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success. Before we dive into the specifics of FIGS’ Google Ads campaigns , let’s take a moment to understand what FIGS is all about. Shopping Ads $356,000 475,000 $0.75

Apparel 91

Apparel Channel Definition Customer 91

Ecommerce Platforms

SEPTEMBER 20, 2021

They're pop-up shops, and the retail trend seems to be more than a craze that's going away anytime soon. These are usually temporary–but sometimes turning permanent–retail stores that offer an experience-oriented location for people to shop, mingle, and enjoy entertainment. What is a Pop-up Shop?

Payment Services 104

Payment Services Merchant Services POS Shipping Costs 104

Payoneer

JANUARY 15, 2019

The Costs of Selling Exclusively on Amazon. While selling through FBA limits the hassles associated with fulfillment, shipping, support and logistics, it also costs you a hefty fee. For SEO, you’ll have to structure your site & pages in a way that the Google search engine finds compatible. Two Ways To Ease the Transition.

eCommerce 31

eCommerce Shipping Costs eCommerce Platforms Channel 31

Ecommerce Platforms

APRIL 28, 2018

61% of companies run 5 or fewer landing page tests per month. 61% of companies run 5 or Fewer landing page tests per month. Total average ecommerce spend per customer over the course of the year is estimated to be $1,800 in the US and 1,600 in the UK. 40% of adults use voice search once per day. Google, 2018).

eCommerce 187

eCommerce Live Chat B2B Social Media 187

Retalon

AUGUST 22, 2023

In this comprehensive blog post, we will overview the 10 most critical ecommerce KPIs that online retailers should monitor in 2023 to run a high-performing business. With rising costs across the supply chain, effectively managing GMROI through careful inventory planning and merchandising strategies is more critical than ever.

X-cart 41

X-cart Shipping Costs eCommerce Definition 41

BigCommerce

APRIL 3, 2018

This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index. In July 2018, Google will begin using a mobile-first index. Why the change?

Mobile 419

Mobile SEO Mobile eCommerce eCommerce 419

Store Growers

DECEMBER 16, 2018

The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. In this article, I’ll share 11 Google Shopping case studies from large and small businesses. Here is what we will cover in this articles: Reaching Customers with Google Shopping.

Channel 131

Channel Games Accessories eCommerce 131

Ecommerce Platforms

JUNE 2, 2020

Excellent for ecommerce with tons of amazing shopping features. Depending on the tools and apps you choose to use, the costs can add up. Great blogging tools for your content marketing strategy. Under “online store” you can choose between: Basic at $26 per month charged annually, or $30 if you choose to pay on a monthly basis.

eCommerce Platforms 193

eCommerce Platforms Shopify Payment Services eCommerce 193

Kissmetrics

MARCH 9, 2021

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?”. They obsess over the costs. However, I almost never worry about the Cost Per Click for keywords. I’ll show you how worrying about keyword costs can mislead you time and time again. See, most people have AdWords wrong.

eCommerce 288

eCommerce Travel Customer PPC 288

Store Growers

JULY 8, 2021

In this installment of our Google Ads breakdowns , we’re talking about Caraway! In this article, we’re going to dive into how they use Google Ads, how much they spend on it and how much profit all of that work generates for them. Although they’ve been around since 2018, they only started advertising on Google in the summer of 2020.

Shipping Costs 91

Shipping Costs Live Chat Gifts Shipping 91

Kissmetrics

OCTOBER 10, 2017

Reviewing how customers convert based on the traffic source (Google, Bing, Facebook, Reddit, etc.) If you use that average to calculate your max budget for acquisition campaigns that actually convert at ~2% you’re going to lose money. Note the one referral with just 3 visits generating far more revenue per visitor.

eCommerce 207

eCommerce Shipping Costs eCommerce Platforms Mobile 207

Omnisend

MAY 24, 2021

Among other things, you can leverage your customer data to do things like: Create smart audience segments for more relevant messaging Drive acquisition, sales, and retention strategies Improve product development by predicting future outcomes. In a word—personalization.

Customer 134

Customer Customer Retention Customer Data Omnichannel 134

Omnisend

MARCH 8, 2021

Customer Acquisition Cost (CAC) : finds out how much you spend for each new customer you acquire. Google Analytics. Google Analytics is the go-to choice for small and large businesses alike, evolving from a mainly traffic-driven analytics service to a complete data tracking and ecommerce analysis tool. And the best thing?

eCommerce Analytics 125

eCommerce Analytics Shipping Costs eCommerce Merchant Services 125