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The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

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8 Best Ecommerce Analytics Tools

Omnisend

“You can’t improve what you don’t measure” is one of the most commonly repeated phrases in ecommerce, and for a good reason. The ability to accurately track, record, test, and present various marketing metrics is vital for any business’s growth. For more on ecommerce email marketing conversion rates, click here.

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Ecommerce Analytics Metrics to Watch in 2019

CPC Strategy

When it comes to analytics for ecommerce, just churning out a report once in a while isn’t enough — especially if you haven’t. The post Ecommerce Analytics Metrics to Watch in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

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How 3 Brands Conquered Global Markets with Localized Websites

BigCommerce

Because you have the opportunity to scale and grow your brand in a new international market –– one that may potentially be in lack of your particular niche. Too many brands launch into a new market without having done their competitive and cultural research or website localization updates. O Boticario: Sniffing Out New Markets.

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Why Metrics Matter: Grow Your Business with eCommerce Analytics

Weebly

To make the most of your eCommerce investment, it's critical to not only set business goals, but to also track your results. With Weebly's advanced eCommerce analytics , you can measure your store's sales performance, track email engagement and view referral traffic from a single integrated dashboard. Measurable : How much?

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp.