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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. Ecommerce companies looking to adopt an AI and machine learning-powered solution should take note.

eCommerce 247
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How SEO Increased This Client's Organic Revenue by 22%

Groove

This case study dives into the strategies we used and the results we helped drive for this client. In the year over year data from November 2019 to March 2020 prior to Groove's help, the following negative metrics occurred: Bounce rate increased by 17%. 11% increase in eCommerce conversion rate. Revenue decreased by 5%.

SEO 243
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Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

Inflow Insights

This content pruning case study demonstrates how deindexing blog content can lead to a better ROI from content overall. Most eCommerce stores focus on improving their content and expanding on it to improve their SEO. This can be done by deindexing low-performing blog posts. The Benefits of Pruning Blog Content.

Blog 83
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Turning Clicks into Profit with Conversion Rate Optimization

UpSellIt

Every click in ecommerce represents a potential sale, marking the first step toward success. To assist you in this endeavor, we’ve compiled practical solutions for standard ecommerce pages, offering optimizations aimed at retaining shoppers and guiding them towards completing a purchase. Many retailers face this common challenge.

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Building a customer centric ecommerce strategy and roadmap

GetElastic

This article is the first in our B2B Ecommerce: Mastering the Basics series. This series includes topics on establishing a clear customer-centric ecommerce strategy, resource allocation, user experience, change management, technology selection, optimization and trends. Building a customer-centric ecommerce strategy and roadmap.

eCommerce 183
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A Case for Increasing Ecommerce Conversions through Partnership

ESW

When expanding DTC ecommerce channels globally, brands rightly focus on getting websites launched and accelerating speed-to-market. From engaging vendors, to building and deploying ecommerce sites, to partnering with localised checkout solutions and logistics firms, brands focus on starting strong. And brands should.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

B2B 147