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5 strategies to stand out during BFCM

lateshipment

The word spread, and now it’s the biggest shopping event before the holidays. Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period.

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Best Marketing Automation Software

Kissmetrics

But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision. I stand behind all of my top recommendations. Your marketing channels. Different marketing automation software supports various marketing channels.

Marketing 363
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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Multi-variate testing. Klaviyo Features.

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How to collect more subscriber information with multi-step forms [+ walkthrough]

Omnisend

With a multi-step form, you can collect more information and avoid overwhelming your visitors—it’s a win-win! A multi-step form breaks it down into shorter stages, which is more appealing and can even increase conversion rates. A multi-step form helps to avoid this problem by offering manageable chunks instead.

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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

This comprehensive blog reveals best practices to spot tracking issues in GA4. Checking Session- & Event-Level Attribution Another important step is to compare session-level attribution in GA4 to a UA last-touch attribution model. Any discrepancies in event-level attribution or odd source/mediums should be investigated.

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Best Email Marketing Services

Kissmetrics

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. Marketing automation software, like Pardot, provides multi-touch attribution models that let you visualize each touchpoint in the entire customer lifecycle.

Marketing 362
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The Definitive Guide to Local SEO

Kissmetrics

I would also recommend that you display your email, like Seattle’s Velo Bike Shop has done on their site: Include All of Your Business Addresses. You’ll also want to set up profiles on the social media channels relevant to your target demographic. Blogging is essential to SEO. Name Address Phone. Create Local Content.

SEO 356