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How to Use PPC For Brand Awareness

Kissmetrics

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? You can continue to run a PPC campaign while watching two goals.

PPC 259
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Paid vs. Organic Search: Which Is Better For My Business?

Groove

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. In this blog, we're examining paid vs. organic search and sharing common circumstances in which to leverage both strategies.

PPC 195
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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. Chanel has combined offline marketing with digital marketing in a holiday popup event at The Standard in New York. Understand the Luxury Customer.

Marketing 363
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy and best practices. We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. PPC Metrics. We recommend conducting this audit at least once every 12 months.

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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments.

eCommerce 120
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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Editor’s note: This blog was originally published in 2020. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place.

B2B 107
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10 Ways To Market Your Ecommerce Site

SellBrite

The tea shop Harney & Sons used their Facebook account to share an upcoming industry event. A recommended ratio is 80/20 – 80% topical industry news and 20% plugging your site and products. 2) Utilize PPC advertising. Social media advertising also utilizes PPC models. 7) Create a blog.