ChannelAdvisor

SEPTEMBER 12, 2022

If you’re new to Google Smart Bidding, you may be just as confused as a first-timer at an auction house. . On Google, your ability to master keyword bids has a huge influence on your ad visibility, as well as the level of interaction you receive for each query. What Is Google Smart Bidding? What Is Google Smart Bidding?

Recommendation 98

Recommendation eCommerce Reference Management 98

ROI Revolution

JULY 1, 2020

Google’s Smart Shopping intelligent machine learning has been transforming how brands are performing in the Shopping segment. The average Smart Shopping campaign increases conversion value 30% over a standard campaign. COVID-19 & Google Smart Shopping: Recent Changes. Published July 1, 2020.

White Paper 78

White Paper Marketing Webinar Recommendation 78

ROI Revolution

NOVEMBER 11, 2019

Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. With its power to automatically reach your target audience at the most compelling time & place , Smart Shopping is positioned to become an integral component of any successful brand strategy. Want more detailed info?

Download 114

Download Marketing Improvements Consumer 114

Kissmetrics

JUNE 23, 2020

Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at. Lesson #2: SEO & Content Production. Lesson #1: Amazon. Lesson #1: PLA Campaigns.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

ROI Revolution

SEPTEMBER 7, 2022

Between rising inflation rates, a looming recession, unprecedented consumer shopping habits, and other challenges in the shopping landscape, your brand needs to make sure to focus on the right goals and priorities in order to grow profitably this holiday season. Goal: Increase profitability. Don’t forget about retargeting.

eCommerce 78

eCommerce Social Media Article Events 78

ROI Revolution

JUNE 17, 2022

PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google is by far the leading traditional search engine for paid advertising, with 85.6% Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

ChannelAdvisor

SEPTEMBER 1, 2022

To help sellers prepare for the season ahead, we decided to highlight some advice from our Managed Services experts in a Q&A blog series. Read the first blog in this series: E-Commerce Marketplace Best Practices for the Holidays. Resolve any errors or disapprovals in Google Merchant Center. Check product feed health.

Shipping Costs 52

Shipping Costs Marketing Merchant Services eCommerce 52

Inflow Insights

MARCH 27, 2020

If you go to Google and search “eCommerce Marketing Strategy,” you’re more than likely to turn up articles that provide beginner-friendly and surface-level advice. To get a great return on ad spend (ROAS) depends on generating purchases while minimizing ad spend. This means finding new, cold audiences with a high ROAS.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

APRIL 24, 2023

The back-to-school shopping season is one of the busiest times of the year for many brands. Since the COVID-19 pandemic, ecommerce back-to-school shopping has soared to new heights. Should social media be part of my ecommerce back-to-school shopping strategy? When do most shoppers do their back-to-school shopping?

eCommerce 78

eCommerce Social Media Electronics Clothing 78

Omnisend

APRIL 14, 2021

Take the online store, for example, who utilizes Facebook ads to help increase awareness and sales. The more targeted the ads can be, the higher the ROAS. For the store, it may mean less targeted campaigns and increased ad spend just to maintain the status quo. But what happens when that data goes away? Own or Rent?

Marketing 146

Marketing Channel Consumer eCommerce 146

Inflow Insights

OCTOBER 14, 2021

Editor’s note: This blog was originally published in 2020. As you scale up the production of strategic content , you increase the potential amount of organic traffic all of your content brings in. The amount of “ index bloat ” on a website is a big factor in how Google perceives overall site quality.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

ROI Revolution

FEBRUARY 28, 2020

While Amazon remains the fastest-growing advertising channel, Google reigns in terms of ad revenue share, owning more than 73% of that $55.2B. It’s essential to note that Google ad revenue is still growing at a tremendous rate. For our clients, Google ad revenue grew 32% in 2019! Get Smart [Shopping].

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Inflow Insights

APRIL 3, 2020

These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. If you’re targeting multiple types of businesses too, they might be searching and shopping in very different ways.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

JANUARY 5, 2021

With all of the ups & downs, 2020’s holiday ecommerce shopping landscape was like no other. We keep this blog post updated with all of the latest holiday ecommerce updates as they come in. Post-holiday shopping season 2020 stats (part 2). Post-holiday shopping season 2020 stats. January 5 update.

eCommerce 78

eCommerce Shipping Costs Toys Payments 78

BigCommerce

SEPTEMBER 21, 2018

Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). By starting an affiliate marketing program for your ecommerce store, you can quickly and affordably drive more traffic and increase sales from your online store.

eCommerce 344

eCommerce Customer Retention Payments Management 344

ROI Revolution

DECEMBER 6, 2019

The holiday shopping season unofficially begins with Cyber Week (also known as Cyber 5 ), the colossal shopping holiday that begins on Thanksgiving and ends on Cyber Monday. Online retailers saw some great increases for Cyber 5 2019, with impressive YOY increases in revenue on Thanksgiving, Black Friday, and Cyber Monday alike.

Mobile 78

Mobile Social Media eCommerce Apparel 78

ROI Revolution

SEPTEMBER 18, 2019

Google has more computing power, data, and talent to pursue artificial intelligence than any other company on Earth — and it’s not slowing down.” — Fast Company, September 2019. Data and Google go hand-in-hand, so it’s no wonder they invest heavily in the space. Published September 18, 2019.

Channel 60

Channel Technology Improvements Other 60

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. First-party data. Audience Manager. Dynamic Audiences.

Customer 126

Customer Channel Management Social Media 126

ROI Revolution

JUNE 13, 2019

As you attempt to capture these impulse-driven purchases, you can increase your impact by expanding your reach. If you already have a large audience, but want to increase your conversion rate, you can also create a retargeting campaign through Facebook. Mid-Funnel: Google. People don’t go to Amazon to shop; they go to buy.

Social Media 84

Social Media Shipping Costs Marketing Webinar 84

ROI Revolution

SEPTEMBER 7, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape. In a post-pandemic world , everything is unprecedented.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

MAY 16, 2019

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional 8+ hours of content streaming after its conclusion that night. Google’s new discovery ads on YouTube, Google Discover, and Gmail ( source ). Improved Ad Type: Showcase Shopping.

Marketing 68

Marketing Mobile Improvements Events 68

ROI Revolution

MAY 6, 2021

You can count on this blog article to be your resource as brands everywhere prepare for the changes and aim to minimize disruptions to their advertising efforts. means for Google ads. What does this mean for Google advertisers? Stay tuned to this blog for the latest on how Apple’s iOS 14.5 Claim your copy! May 6 update.

eCommerce 158

eCommerce Marketing Events Download 158

ROI Revolution

NOVEMBER 2, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape. Holiday shopping 2021 projections & stats.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

OCTOBER 5, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape. Most consumers start their holiday shopping in October.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. Glossier originated a lifestyle and beauty blog that founder Emily Weiss started in 2010 while she was working at Vogue. Mostly coming from intothegloss.com, the original blog from which the company sprouted. Glossier Google Ads Campaigns.

Shipping Costs 147

Shipping Costs Travel Other Shipping 147

Store Growers

APRIL 9, 2018

Next let’s look at where the visitors in March came from: Organic traffic from Google tops the charts. Next is the traffic from Google Adwords campaigns. That’s because most ad campaigns land on a category or product page while most of the organic traffic comes in on the blog. Google Adwords. Email marketing.

Article 98

Article Blog Reference Shopify 98

ROI Revolution

DECEMBER 2, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape. Business being good isn’t always a good thing.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Store Growers

MARCH 13, 2018

That increased amount of traffic led to a slight decrease in visitor quality. Next let’s look at where the visitors in February came from: Traffic sources report in Google Analytics. Compare that to Google Adwords with a bounce rate of 63% and a lot higher session duration. But the organic traffic still increased tenfold.

Shopify 70

Shopify Blog Events Other 70

ROI Revolution

DECEMBER 14, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape. In-store shopping has been down in light of the pandemic.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

APRIL 8, 2021

You can count on this blog article to be your resource as brands everywhere prepare for the changes and aim to minimize disruptions to their advertising efforts. Additionally, at least four of your eight conversion events must be configured as value optimization for a purchase in order for your ROAS data to include users who opt out.

eCommerce 78

eCommerce Marketing Events Download 78

ROI Revolution

NOVEMBER 20, 2019

One such is example is Google Smart Shopping , which leverages powerful machine learning to ensure campaigns automatically reach your target audience at the most compelling time and place. Here are some intriguing stats on brand awareness: Presenting a brand consistently across all platforms can increase revenue up to 23% ( source ).

Marketing 60

Marketing Social Media Customer Retention Presentation 60

Store Growers

MARCH 1, 2018

Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. And if you don’t even know that you’re doing something wrong, your Google Ads future doesn’t look bright. Link Google Ads & Google Analytics.

Shipping Costs 87

Shipping Costs Article Information Customer 87

SellBrite

MARCH 30, 2018

And in case you think CRO (Conversion Rate Optimization) is all hocus-pocus, take a look at how I increased conversions by over 40% in about a month using Optimizely. Google AdWords – To increase brand and product exposure, you can use Google AdWords to create campaigns that drive more customers to your website.

eCommerce 151

eCommerce Social Media Merchant Services Payment Services 151

Store Growers

MARCH 1, 2018

Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. The last couple of years Google Adwords has changed how it looks and works, making it a perfect time for an update. Adding negative keywords.

Shipping Costs 70

Shipping Costs Article Information Blog 70

AcquireConvert

MARCH 7, 2021

You get plenty of interest, plenty of throughput…but loads of abandoned shopping carts. What if you could target people shopping for similar items in the same niche – not only those who have been to your store but those visiting high-ranking, non-competing stores in the same broad niche? With repixeling, the world opens up.

Improvements 67

Improvements Payments Payment Services Shopping Carts 67

ROI Revolution

APRIL 12, 2022

Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. Google dominates even more on mobile, with 93.3% After growing just 5.9%

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

JULY 31, 2023

In this blog, discover holiday ecommerce insights that will help you save money, grow profitably, and reduce risk during the busiest shopping period of the year. We’ll update this blog regularly with the latest holiday ecommerce strategies, predictions, data, and trends as the shopping season progresses.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78