Remove index-bloat
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Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2021

Inflow Insights

Knowing every URL Google has in its index allows you to flag any potential technical errors on your website and clean up any low-quality pages — all to keep your website quality high. In this article, we’re covering how to identify index bloat by finding every URL indexed by Google and how to fix these issues to save your crawl budget.

SEO 164
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Index Bloat: Why Deleting Website Pages Is Great for SEO in 2018

Inflow Insights

We call this problem index bloat. It happens when Google has indexed a lot of URLs for your website that it views as low-quality. In this article, we’ll show you: An example of index bloat. Index Bloat: A Real-life Example. In July of 2017, the site had only 16,000 pages indexed in Google Analytics.

SEO 135
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5 Risks of Programmatic SEO 

ROI Revolution

The rel=”canonical” tag is within the source code and signals to search engines which URL is canonical – in other words, which URL variant your site indicates search engines should index. This will signal to search engines that the redirect destination is the primary 200-status page with unique content that you want indexed.

SEO 78
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Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

Inflow Insights

This content pruning case study demonstrates how deindexing blog content can lead to a better ROI from content overall. This can be done by deindexing low-performing blog posts. How pruning pages for one of our eCommerce clients led to a 64% increase in revenue from their strategic blog content.

Blog 83
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How to Choose The Right Technical SEO Agency

Kissmetrics

Got a crawling, indexing, or site-wide ranking problem? You created, published, and promoted in-depth blog posts. Bloated sites with duplicate content make it really hard for Google to figure out which pages of yours to rank. Years ago, our blog at KISSmetrics saw traffic drop by 40% in less than a month.

SEO 277
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Our Checklist of 11 eCommerce SEO Best Practices Proven to Increase Sales

Inflow Insights

Chances are, your business is already doing it in the form of blogging, writing informative articles, or making videos. eCommerce SEO Content Marketing Case Study (#2): $40K+ in Sales From eCommerce Blogging. In well under a year, these blog posts were attributed to $40,000 in additional sales.

SEO 176
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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Editor’s note: This blog was originally published in 2020. The amount of “ index bloat ” on a website is a big factor in how Google perceives overall site quality. These low-quality pages can all lead to index bloat, which reduces the power of your high-quality pages in search engines.

B2B 107