Remove manual-bidding-to-improve-roas
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How to Automate Google Ads: 4 Winning Strategies for eCommerce Sites

Inflow Insights

Editor’s note: This blog was originally published in 2019 and has been updated for accuracy. As a result, advertisers who use automation for Google Ads (formerly Google AdWords) tend to get their products shown in front of a broader audience who they may not have necessarily targeted manually. Automated Bidding.

eCommerce 120
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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Editor’s note: This blog was originally published in 2017. With Inflow’s help, Skreened would see 360% return on ad spend (ROAS) in just one month , with Google Shopping revenue making up 10% of that month’s overall income. How We Maximized Skreened’s Google Shopping ROAS. It has been updated for accuracy and modern practices.

PPC 103
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Amazon Headline Search Ads Take Two Major Steps Forward

ROI Revolution

While very useful to brands and retailers looking to grab more real estate on search results pages, the limited placements and inability to automatically customize bids made this format pale in comparison to Sponsored Product ads in terms of versatility and overall ad volume. New Bidding Options for Amazon Headline Search Ads.

Mobile 189
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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Get aggressive with your bids. Did you have high ROAS campaigns that had low search impression share? Today, we’re focusing on PPC. Plan your promotional calendar.

PPC 166
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Google Smart Shopping: What Your Brand Needs to Know

ROI Revolution

Google Smart Shopping is a good fit if your brand… Places bids manually or uses a 3P platform, but isn’t currently hitting KPIs. Google Smart Shopping allows you to pull levers for bidding, targeting, creative, and inventory. Is open to running ads through the Google Display Network (GDN). Want more detailed info?

Download 114
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Amazon Prime Day 2018 Recap: 3 Jaw-Dropping Advertising Success Stories

ROI Revolution

They turned to the experts at ROI Revolution to optimize ads, update keywords, and improve overall campaign structure. This was combined with an increase in keyword bids across the board. This was combined with an increase in keyword bids across the board. Another year, another Amazon Prime Day.

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Google Shopping – The Ultimate Guide

Blue Winston

The most familiar bidding strategy is CPC (also known as Cost-per-Click). With this strategy you can bid on your ads as low as $0.01 Google Shopping provides customers with a full review of the products they search for online and even makes it easier for people to compare different offers. The results on Search.