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4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies?

PPC 298
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The 5 Best Reputation Management Companies of 2020

Kissmetrics

They found that businesses with more than 82 total reviews earn 54 percent more money. It isn’t just about getting reviews either. Claim your profile on at least four review sites? Businesses that reply to their reviews 25 percent of the time earn 35 percent more revenue. NP Digital is my agency.

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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

Think about it: They went to Google and typed in something specific to end up on your blog post. Brian Harris of Video Fruit is seeing a 20-30 percent opt-in rate from blog posts where he links not one, not two, but three times to his lead magnet. For example, let’s dive a little deeper into books reviews to see what they say.

Customer 360
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6 Effective Ways To Get More Traffic to Your E-Commerce Store

RetailMinded

Partner With an SEO Service for E-Commerce When you choose to work with an agency that offers SEO services for e-commerce sites, you’re investing in a future of increased visibility and traffic. Specialization: These agencies often have extensive experience catering to various e-commerce landscapes.

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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

If you don’t have time to read my entire Sellerboard review, here are the highlights: Overall, I think Sellerboard is an affordable product for Amazon sellers looking to quickly analyze their daily business performance, including profits, inventory levels, customer lifetime value, etc. Equally crucial is efficiently interpreting such data.

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How to Create Inclusive Content for Everyone

Kissmetrics

Inclusive content is any form of media (such as a blog post, a video, an image, etc.) When it comes to blog posts, that means the words do not hurt or divide, the images represent as many different people as possible, and the structure makes the content as accessible as possible (through clear fonts, image alt tags, etc).

Article 277
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How a Product Feed Optimization Strategy Can Grow Your Revenue Without Increasing Ad Spend

ROI Revolution

About 30% of PPC performance is driven by brand messaging and awareness. That means utilizing the different tools that platforms have available (like the Top Quality Store program, promotions, Product Reviews, or Loyalty program) to help you stand out from all the other businesses on Google and the Shopping tab.