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Why Are Keywords So Important for Your Website?

Kissmetrics

For example, if I’m looking for a new Chinese restaurant to try out, I might type in: Chinese restaurants near me best Chinese restaurants in Chicago Chinese restaurant recommendations. Over half of consumers search for reviews and recommendations online before making purchases. Each of those phrases is a keyword.

SEO 363
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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125
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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Scale ad testing.

PPC 110
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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

Inflow Insights

Given the world of mobile-first SEO , all pages (mobile and desktop) were deindexed until the source of the issue was discovered in the mobile template and our client took our recommendation to remove the app. We recommend crawling the site in both modes to identify discrepancies. This story doesn’t end tragically, though.

SEO 110
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An Inside Look at My Digital Marketing Agencies Around the World

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My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Paid Search Marketing for E-commerce. Affiliate E-commerce Marketing.

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30 Content Marketing Tactics You Have to Try

Kissmetrics

Smart content marketers know they need to segment their audiences based on product need. Segmentation is crucial for one simple reason: some of your blog readers aren’t buyers, but others are. Instead of accepting everything you read on other sites and blogs at face value, get in the habit of thinking tactically and critically.

Marketing 350