Remove seo-crawl-budget
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What Are Soft 404s and How to Fix Them

Kissmetrics

When it’s a soft 404 error, the error is conveyed to website visitors but not to Google crawl bots. This means the pages continue to be crawled and indexed on Search Engine Results Pages (SERPs.). This means Google and other search engines continue to crawl these webpages until you take action. What Problems Can Soft 404s Cause?

SEO 273
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5 Risks of Programmatic SEO 

ROI Revolution

Programmatic SEO , sometimes called automated SEO, refers to any strategy that uses product attributes, keyword targets, or other input data to automatically generate new landing pages at scale. You’ve likely heard that SEO is a long-term game. You’ve likely heard that SEO is a long-term game.

SEO 78
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Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2021

Inflow Insights

When you’re an SEO managing a website for years and publishing content consistently, there comes a point where things can seem out of control. To join that elite list, you need to make sure every URL on your website that’s crawled by search engines serves a purpose and is valuable to the user. What We’re Covering.

SEO 164
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How Long Does SEO Take? What To Expect

Inflow Insights

It’s no surprise then that, in 2021, companies are expected to spend tens of billions of dollars on search engine optimization (SEO). SEO works, but it takes time — and it’s important to know just how much before you start investing. How Long Does SEO Take? Some aspects of SEO will yield results more quickly.

SEO 156
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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore.

Marketing 363
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Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

Inflow Insights

This content pruning case study demonstrates how deindexing blog content can lead to a better ROI from content overall. Based on our experience auditing hundreds of online stores, we know that deindexing “dead-weight” pages is a relatively easy method to boost your SEO and revenue. The Benefits of Pruning Blog Content.

Blog 83
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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

Creating blogs and educational content to tap into people’s current information needs can help retailers build awareness and loyalty that they can harvest when consumers are ready to spend again in greater numbers. Go back to foundational SEO initiatives. Keep leaning on their expertise even if it’s on a reduced budget.