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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listings. Using Google Merchant Center, you can upload detailed information about your shoes, including titles, descriptions, prices, and images.

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Klaviyo CDP: Revolutionizing Customer Data Platforms for Enterprise Brands

Groove

Klaviyo defines a CDP as: "A system that collects, unifies, and stores data from multiple sources at scale and makes it available for manipulation and distribution to systems of insight (such as CRM and analytics systems) and engagement (like marketing automation and ad platforms)." The stage is set. Let’s jump in.

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How To Start a WordPress Blog in 2020

Ecommerce Platforms

Do you want to build your blogging site on WordPress? WordPress is immensely becoming a blogging channel for most startups. This is a step-by-step guide to help you publish your first post in less than 20 minutes. Customizations and plugins for your WordPress blog. Monetizing your blog.

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How Amazon Marketing Cloud (AMC) Works [2024 Update]

CPC Strategy

Built on Amazon Web Services (AWS), AMC’s flexible environment supplies advertisers with customizable reporting on event-level data, across multiple data sets. Those data sets can include both advertiser data and Amazon Advertising data, offering advertisers a more holistic view of campaign performance.

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How Cookie Laws Impact Commerce

GetElastic

Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. Third-party cookies are due to be phased out.

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What is zero-party data?

Liveintent

Brace yourself — there’s a new buzzword giving programmatic players anxiety about their data strategies: zero-party data. The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data.

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What is CRM retargeting and why does it matter?

Liveintent

Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. What is first-party data? To understand CRM retargeting one must first understand first-party data. Why is first-party data important?

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