How Retailers Should Deal with Digital Advertising Inflation in 2023
Retail TouchPoints
FEBRUARY 8, 2023
The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Large retailers may be able to offset this cost with little to no impact on their bottom line; however, small to mid-sized brands may not be so lucky. in Q1 of 2021. In fact, 42.7%
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