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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Large retailers may be able to offset this cost with little to no impact on their bottom line; however, small to mid-sized brands may not be so lucky. in Q1 of 2021. In fact, 42.7%

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

TikTok has since refuted those reports , with a company spokesperson telling Retail TouchPoints that “TikTok has not paused or delayed the rollout of TikTok Shop into any other markets in Europe, including Italy, France, Germany or Spain,” but that for the moment “the focus has been and remains on making TikTok Shop a success in the UK.”

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How to mix technology and the human touch for a winning retail strategy

GetElastic

There are several trends driving retail store growth that are proving brick-and-mortar can succeed in a digital world. Today’s consumers are craving authentic experiences to complement their digital realms. Microsoft retail hires sales associates who are both entertaining and informative. Apple Store.

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How Do You Successfully Manage a Small Business?

Korona

Check out the following blog to learn more about how to successfully manage a small business. Focus on your customers. Focus On Your Customers . Satisfied customers can generate profits through customer retention and referrals and lower customer acquisition costs. Table of Contents.

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Shopify vs 3DCart (Jan 2021): Which Should You Use?

Ecommerce Platforms

Shopify stands out as perhaps the most popular ecommerce platform on the market so far, offering incredible customer support tools, endless scalability with third-party apps, and amazing themes for your site too. Lots of blogging functionality for online growth. Not the bet for customer support. Useful business management tools.

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5 reasons CMOs should care about their commerce architecture

GetElastic

Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights?

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Unleash More Engagement with Two-Way SMS Messaging

Omnisend

Seeing increasingly more marketers adopt SMS as one of their primary channels , we’ve been putting quite some focus on improving Omnisend’s SMS marketing features lately. To enable our customer ecommerce businesses to unleash even more of this channel, we’ve recently updated our integration with Gorgias to now support two-way SMS messaging.

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