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How to Build Emotional Connections When You're Separated by a Screen

Smile.io

Chances are they’ve done something to build a real emotional relationship with you—one that’s not based on how much you saved or the perceived discount you got. A study by Gallup found that 70% of customer decisions and purchases are based on emotion.

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The Power of Sound for Retail

Retail TouchPoints

Whether you’re strategic about it or not, sound is actively telling an emotional and functional story about your retail space. When we step into a store, sound is the first sense to impact our experience, acting as an organizer of our assumptions about a space. It demands attention and drives emotion.

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

Customers are now seen as guests that are looking for an experience that they can’t receive while sitting behind a computer screen. Infusing trendy gastronomic offerings within retail spaces elevates the shopping experience — stimulating shoppers’ senses and forging emotional connections.

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How to Build Emotional Connections When You're Separated by a Screen

Smile.io

"Shoppers are only looking for the cheapest price and the best value.".

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Talking Shop: Building a Lifestyle Brand with Live Bearded

Smile.io

Humans crave connection and community because it leaves us with a sense of belonging. And it’s no different when it comes to your customers.  💗 Build your brand around your customers’ ideals, values, and interests. Everybody wants to feel like they’re a part of something. Gabrielle Policella 1.

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3 Types of Video Marketing Strategies to Increase Your Conversion Rate

Smile.io

We discuss why these videos are helpful when it comes to boosting conversion rates. How to Build Emotional Connections When Separated by Screen Learn how value-add marketing and brand communities can connect you to your customers in ways that build emotional connections and loyalty.

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Rewards Case Study: Marriott Rewards

Smile.io

View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels) Rewards explainer page is simple and easy for new members to find When setting up a rewards program, our team recommends ecommerce brands create explainer pages to let customers know the ins and outs of your rewards program.

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