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Hy-Vee Taps Agency Alum as New CMO, Sets Sights on Retail Media Growth

Retail TouchPoints

Since launching its retail media network, RedMedia , in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. To get more details on the latest retail media news and trends, check out our Retail Media Hub.

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Generative AI! ChatGPT! Hold Up — Don’t Forget People And Process

Forrester eCommerce

The relentless focus on new technologies such as generative AI and ChatGPT in the news media, at conferences, and in vendor pitches obscures the bigger picture: Technology plays a supporting, not leading, role in enabling certain consumer experiences or marketing execution.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media.

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Beyond Acquires Zulily, Plans to Revive Brand in Q2

Retail TouchPoints

— parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily , following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. Beyond paid $4.5 and rebranded the current Overstock.com website to BedBathandBeyond.com.

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11 Tools and PR Sites to Help Your Startup Succeed

Kissmetrics

What good is launching a new business if nobody knows about it? Millions of new businesses start every month, so distinguishing yourself from the competition can be a hefty endeavor. We’ve hand-selected the best tools and services to generate buzz about your new business.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey? Founder and President Nick Bodkins describes Boisson as “the Sephora of NA.”

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Disney and Kroger Collaborate on Streaming Retail Media Push

Retail TouchPoints

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. A study by Insider Intelligence found that the two most important retail media attributes to advertisers are traffic quality (with 45.5%

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