Retail TouchPoints

NOVEMBER 9, 2022

Carrefour Group — which was one of the first retailers in Europe to launch a retail media network — has created a joint venture with Publicis Groupe , with the goal of bringing the retail media market in Europe and Latin America to the same levels of scale and connectivity as in the U.S.

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Retail TouchPoints

JANUARY 26, 2022

Companies of all sizes were affected by the pandemic, especially small- to mid-size businesses (SMBs). According to Salesforce’s Small and Medium Business Trends Report , 71% of SMBs say they navigated the pandemic through digitization. million applications to start new businesses through September 2021. How is it triggered?

Merchant Services 278

Merchant Services Payment Services Payments Shipping Costs 278

Retail TouchPoints

MARCH 6, 2024

Experts indicate that the root of shopping malls’ “identity crisis” is their inability to effectively leverage data to curate experiences that represent the full scope of consumers’ needs and lifestyles. That is, until Dolphin Centre in the UK. Shopping malls are on the rebound thanks to Gen Z’s hunger for nostalgia and community.

Small Business Retail 264

Small Business Retail Events Merchant Services Consumer 264

Retail TouchPoints

DECEMBER 30, 2021

The 2021 Javelin Identity Fraud Study includes findings on identity fraud scam approaches that criminals use on each generation: Baby Boomers. Scammers gather financial account information and government program ID numbers to take over accounts, divert funds and commit identity fraud. Millennials. Source: Javelin Research.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. 74% admitted they would ignore cybersecurity practices if it helped them achieve a business objective.

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Payment Services Retail POS Operations 278

Retail TouchPoints

AUGUST 5, 2022

Fraudsters are getting more sophisticated and are using a variety of tactics, such as identity theft, chargeback fraud , “silent” fraud, account takeovers and “pharming,” complicating organizations’ ability to detect these incidents. Media articles abound about the skyrocketing marketing dollars required to woo new consumers.

Merchant Services 288

Merchant Services Shipping Costs Payments Payment Services 288

Liveintent

DECEMBER 13, 2022

Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. Identity graphs will play a key role in data unification.

Marketing 118

Marketing Information Channel Presentation 118

Wiser

OCTOBER 4, 2023

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Its reach is vast, with billions of users actively engaging on various platforms every day.

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Social Media Presentation Customer Experience Consumer 145

Retail TouchPoints

FEBRUARY 23, 2022

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets.

Retail 264

Retail Outdoor Mobile Social Media 264

Retail TouchPoints

MARCH 31, 2021

Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. The pandemic has transformed how consumers behave by accelerating their embrace of digital commerce, and the changes are likely to prove permanent, according to businesses studying and adapting to the changes.

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Customer Reference Fashion Article 317

Kissmetrics

JANUARY 22, 2021

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a Facebook hack.

Information 349

Information Banking Other Management 349

Groove

MAY 8, 2023

Investing in professional product photography or using high-resolution stock images that align with your brand identity can make a significant difference in your site's overall appearance and conversion rates. This experience grants them a deep understanding of your chosen platform's capabilities and limitations.

eCommerce 195

eCommerce Payment Services BigCommerce Shopify 195

Retail TouchPoints

OCTOBER 14, 2022

The true power of retail media comes in connecting retail data with other channels though, including stores and third-party platforms like social media and connected TV. Other retailers that have made similar moves to bring their retail media offerings to third-party platforms include Walmart and Kroger.

Retail 195

Retail Social Media Omnichannel Supplies 195

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. It requires an identity infrastructure that can connect different types of data at scale, and do so in a permission-based and secure way. Think Beyond First-Party Data. Truly successful data collaboration, however, is omnichannel.

Customer 243

Customer Channel Technology Improvements 243

Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. Instagram Marketing Tips To Drive Traffic & Conversions. Instagram Marketing Tips To Drive Traffic & Conversions. Use influencer marketing. Set Up A Business Profile.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

Management 147

Management Social Media Customer Loyalty Reference 147

Retail TouchPoints

AUGUST 30, 2023

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a few of the reasons that brands like Henry Rose are capitalizing on this engagement opportunity by using TikTok as a primary top-of-funnel marketing channel. “We million impressions. million impressions.

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Channel Information Customer Consumer 246

Retail TouchPoints

FEBRUARY 7, 2024

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% It is an ideal platform to test out brand activations, and several brands recently have. more involvement than static content. The proper infrastructure is key to ensuring everything runs smoothly.

Retail 287

Retail Games Clothing Customer Retention 287

Algopix

MARCH 25, 2024

In the bustling world of e-commerce, where countless brands compete for consumer attention, establishing a distinctive identity is paramount. However, with great opportunity comes fierce competition, and merely listing products on Amazon’s platform is often insufficient to stand out in the crowd.

eCommerce 116

eCommerce eCommerce Platforms Mobile Consumer 116

Retail TouchPoints

MAY 22, 2023

Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. The value exchange.

Presentation 290

Presentation Consumer Financial Services Payment Services 290

Retail TouchPoints

SEPTEMBER 18, 2023

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago.

Payment Services 321

Payment Services eCommerce Shipping Costs Multi-channel 321

Retail TouchPoints

APRIL 4, 2023

Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I The platform is using this distinction as a business advantage. More than half of Pinterest users stay on the platform to shop, according to Ready.

Social Media 299

Social Media Recommendation Consumer Marketing 299

Retail TouchPoints

NOVEMBER 17, 2023

Furthermore, product substitution allows businesses to diversify their sourcing to mitigate supply chain risks. Market conditions are dynamic, and consumer preferences change — retailers and manufacturers need to adapt to these factors quickly.

Shipping Costs 264

Shipping Costs Customer Experience Supplies Improvements 264

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Leverage an email marketing platform.

Marketing 363

Marketing X-cart Webinar Recommendation 363

Retail TouchPoints

APRIL 14, 2022

As consumers, enterprises and governments evolve to a privacy-first mindset, the retailers and brands that allow the consumer to dictate how, when and what they are marketed will develop a stronger, trust-based relationship that will be far more beneficial for all parties.

Consumer 294

Consumer Recommendation Definition eCommerce 294

Groove

DECEMBER 9, 2019

Social Media has become one of the most influential marketing tools used today. Companies market their brands by posting videos, photos and other creative content to drive a consumer market. Social media branding is a way to expand your marketing efforts through platforms like Instagram, Facebook, Twitter and many more.

Social Media 343

Social Media Customer Loyalty Marketing Consumer 343

Wiser

APRIL 25, 2024

Category Managers: The Strategy-Driven Architects Category managers bear the critical responsibility of curating a retailer’s product assortment, ensuring it aligns with market demands and remains competitive. The Point of Contention The divergence in priorities between these two teams can often become a point of contention.

Management 78

Management Retail Recommendation Presentation 78

Kissmetrics

APRIL 6, 2021

As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. One billion.

Social Media 262

Social Media Reference Marketing Information 262

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

NOVEMBER 9, 2023

It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more). But for many in the book industry, the platform’s very existence is a victory.

Small Business Retail 299

Small Business Retail Books Shipping Costs eCommerce 299

365 Retail

MARCH 1, 2024

Embarking on the journey to establish a successful e-commerce business embodies the spirit of innovation and entrepreneurship characteristic of today’s digital era. It highlights essential steps, including market research, website development, payment gateway integration, and customer service enhancement.

eCommerce 52

eCommerce Payment Services eCommerce Platforms SEO 52

Retail TouchPoints

NOVEMBER 10, 2023

In addition to advertising opportunities, many of the more sophisticated retail media networks also offer services for the brands that advertise with them, which can include data analytics, self-serve advertising platforms, campaign management assistance and more. Back to top What is a retail media network?

Retail 298

Retail Social Media Multi-channel Channel 298

Liveintent

OCTOBER 24, 2022

Without it, the people who engage with these touch points and the resulting data points exist as separate identities and disconnected data points across several platforms, apps, and databases. A unified customer view can be the foundation of a solid and efficient marketing strategy. How does identity resolution help?

Customer 62

Customer Customer Data Channel Improvements 62

Retail TouchPoints

DECEMBER 8, 2020

Fujitsu will start offering the solution by March 2021, with the aim of creating a new AI-empowered business for the micro-sized store market and potentially expanding into geographies beyond Japan in the future. Additionally, the stores may include identity verification with multi-biometric authentication.

Technology 217

Technology Operations Consumer Retail 217

Optimizely

JUNE 24, 2020

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. Customer identity, solved. Identifying change: Where 99% of customer lifecycle tracking falls short.

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Customer eCommerce Customer Data Social Media 195

Retail TouchPoints

MARCH 30, 2022

From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. These in-platform features provide seamless user flows, resulting in increased sales and heightened brand affinity. The primary solution? Convenience.

Payment Services 324

Payment Services Social Media eCommerce Presentation 324

Retail TouchPoints

MARCH 31, 2023

Wish has been in the midst of a massive turnaround effort for more than a year now, and in summer 2022, the app reintroduced itself to consumers with a rebrand and major marketing blitz. Now the platform is launching its first major sales event , dubbed “330” or “Wishmas.”

Shipping Costs 338

Shipping Costs Consumer Supplies Shipping 338