Remove business identity-marketing-platform solutions customer-acquisition
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Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

Retailers are always looking for ways to deliver safe, frictionless experiences to engage and satisfy customers. But for every retailer committed to providing a top-notch customer journey, there’s at least one bad actor out to capitalize on a customer’s misfortune. Entire Facebook groups are devoted to buying customer reviews.

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3 marketing priorities for 2023

Liveintent

Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. 2 – Establish a unified customer view.

Marketing 118
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Unveiling Collaborations: A Comprehensive Overview of Bed Bath & Beyond’s Overstock Acquisition

ChannelSale

Bed Bath & Beyond’s acquisition of Overstock has stirred interest and expectation as a strategic move that has sent waves through the retail sector. Expanding Market Presence: Overstock, known for its online marketplace providing a diverse selection of products, allows Bed Bath & Beyond to extend its market presence.

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Why Ecommerce Brands Need Customer Lifecycle Automation

Optimizely

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. Identifying change: Where 99% of customer lifecycle tracking falls short. Our clients’ customers will change.

Customer 195
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Why Sellers Should Leave Amazon Price Wars Behind

Retail TouchPoints

The price war “quick-fix,” however, is just one solution, and can have adverse long-term effects on profitability, price erosion and customer loyalty. Instead of solely engaging in this race-to-the-bottom technique, businesses can develop a more holistic approach to achieve their e-Commerce goals in 2020. Preserve Market Share.

eCommerce 299
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3 publishing priorities for 2023

Liveintent

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. 2 – Build a unified customer view. Identity graphs will play a key role in data unification.

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How to Build a Customer Base with a Great Post-purchase CX Strategy

lateshipment

Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new customers through heavy discounting and advertising. Still not convinced?

eCommerce 130