Blue Winston

NOVEMBER 9, 2020

That’s why Google offers its merchants Ad Extensions. In this article we’re going to take a closer look into what Google Extensions are and how they can benefit your business! What are Google Ad extensions? Think of Google Ad extension as a tool that expands your ad with further information. So when do they appear?

Improvements 52

Improvements Shipping Costs Merchant Services Information 52

Store Growers

MARCH 7, 2024

Types of Google Ads Recommendations There are five types of recommendations in Google Ads Repairs Budgets & bidding Keywords & targeting Ads & extensions Automated campaigns In what follows, we’ll break down the 51 recommendations I’ve found and look at what they actually do, and which ones to ignore! So I would dismiss this.

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Recommendation Improvements Definition Other 91

Store Growers

NOVEMBER 11, 2020

Seller ratings are a Google Ads ad extension you can use to showcase store reviews. Google seller ratings are an automated ad extension, meaning that once you get reviews to your store, there is no additional configuration needed to have them show up. Seller ratings are also the only ad extension that works with Google Shopping.

Consumer Electronics 140

Consumer Electronics Article Recommendation Electronics 140

Inflow Insights

OCTOBER 14, 2021

Use ad extensions. Use ad extensions. You can take advantage of Google’s ad extensions to increase the amount of space your ads take up and make them more visually appealing. Some good ones to use: Callout Extensions. Price Extensions. Structured Snippet Extensions. Add at least three ad copies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

ROI Revolution

SEPTEMBER 17, 2021

That may require reviewing and refreshing the basics, including ad copy and ad extensions. Are you utilizing ad extensions for all of your campaigns? Imagine: You just gained a new site visitor after they saw your eye-catching ad copy and ad extensions. Callout Extensions. Sitelink Extensions. Discovery Ads.

eCommerce 78

eCommerce Recommendation Gifts Improvements 78

ChannelAdvisor

SEPTEMBER 1, 2022

Taking advantage of Google’s standard extensions like sitelinks and callouts to highlight promotions is imperative but don’t forget about promotion extensions. Google has special occasions listed as options that will appear in your extension text automatically in bold followed by your specific offer. .

Shipping Costs 89

Shipping Costs Marketing Merchant Services eCommerce 89

Store Growers

MARCH 1, 2018

Adding ad extensions. Step 6: Adding ad extensions. Ad extensions are extras that allow you to claim more real estate in the search results. Here is an example from Alibaba: You can’t choose which specific ad extensions types show up for a specific search. Callout extensions: add your store’s USPs.

Shipping Costs 87

Shipping Costs Article Information Customer 87

Store Growers

MARCH 1, 2018

Adding ad extensions. Step 6: Adding ad extensions. Ad extensions are extras that allow you to claim more real estate in the search results. Here is an example from Alibaba: You can’t choose which specific ad extensions types show up for a specific search. Callout extensions: add your store’s USPs.

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Shipping Costs Article Information Blog 70

Inflow Insights

APRIL 3, 2020

We’ve written extensively about the benefits of content pruning. Use ad extensions to make your ads more eye catching. Use Ad Extensions. You can take advantage of Google’s ad extensions to increase the amount of space your ads take up. Price Extensions. Structured Snippet Extensions. Star R atings.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ChannelAdvisor

SEPTEMBER 1, 2022

Taking advantage of Google’s standard extensions like sitelinks and callouts to highlight promotions is imperative but don’t forget about promotion extensions. Google has special occasions listed as options that will appear in your extension text automatically in bold followed by your specific offer. .

Shipping Costs 52

Shipping Costs Marketing Merchant Services eCommerce 52

AcquireConvert

OCTOBER 3, 2021

What are structured snippet extensions? Ad extensions add extra information to your Google Ads campaigns. There are different ad extensions to help you be more specific in your ads and provide detail rather than just generic info. How are the snippet extensions structured? You can create multiple extensions.

Shopify 36

Shopify Shipping Costs Jewelry Information 36

Kissmetrics

JANUARY 27, 2021

Use great images that take advantage of callouts like boxes, highlighting, and arrows. But what happens when those leads have to wait to talk to you and even have to go through an extensive form? This is the best way to add good length to your posts. Here’s an example. Show people how to implement those strategies.

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Marketing SEO Blog Live Chat 318

ROI Revolution

SEPTEMBER 6, 2022

A safer strategy is to leverage extensions to have good coverage on your site links and to use callouts more than ads. Ad customizers are still available with Responsive Search Ads. Just be careful, as you still run the risk of ads going into approval period. Know What Types of Deals & Discounts Your Shoppers Want.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

Store Growers

APRIL 1, 2021

Ads & extensions. 4 – Ads & Extensions. Add callouts to your ads. Add price extensions to your ads. Add call extensions to your ads. They all want you to add the various ad extensions to your campaigns. Of all the ad extensions, sitelinks probably take the most effort.

Recommendation 91

Recommendation Improvements Article Management 91

Store Growers

JULY 9, 2019

Since launching their product catalog has expanded and now consists of 54 products, some under a brand extension, called Glossier Play. The Glossier text ads are simple and to the point: Example of a promotion extension. Their ad extensions are also pretty solid. Glossier also uses promotion extension to push sets of products.

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Shipping Costs Travel Other Shipping 147

Inflow Insights

APRIL 16, 2019

11 – Don’t Neglect Any Google Ad Extensions, Especially Price Extensions. We always ensure that every possible extension has been built out when a campaign goes live. The obvious choice when it comes to eCommerce clients has to be the Price Extension.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Inflow Insights

JANUARY 20, 2021

Don’t Neglect Google Ad Extensions, Especially Price Extensions. Ensure that every possible extension has been built out when a campaign goes live. Setting up all eligible extensions will give you a better Quality Score on your account and enhances your chances of taking up more valuable real estate within the SERPs.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

Store Growers

NOVEMBER 27, 2018

Allbirds ad extensions. Ad extensions make your real estate bigger, so it’s always good to add them to your account and see which ones perform best. Allbirds is using most of them: sitelinks, callout extensions, structured snippets. Some examples: Callout extensions: Machine Washable. Free Returns.

Shipping Costs 79

Shipping Costs Fashion Games Shipping 79

Email Audience

DECEMBER 20, 2022

Awesome Screenshot is a free screen recorder browser extension. You can add text, drawings, callouts, blur or highlight parts of the screen, number the steps, and even overlay other images. But you can contribute to its development with a donation. Awesome Screenshot (Google Chrome, Microsoft Edge, Safari, Mozilla).

Webinar 59

Webinar Social Media Subscription Reference 59

BigCommerce

JUNE 13, 2017

By delivering their color branded images which reflect their offerings, they create content that’s immediately recognizable with clear callouts. Currently offering more than 1,200 varieties, many of which are their own, they also focus on providing extensive knowledge on growing, grafting, and cultivating Plumeria plants.

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Shipping Costs Customer Loyalty Customer Social Media 417

Store Growers

MAY 16, 2019

Besides the ad, they are using all ad extensions : everything from sitelinks, callouts, structured snippets, sellers ratings, and even a new type of call extensions. All ads make good use of all ad extensions I especially like that last price extension of the ad below. Landing page. Non-branded paid search.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Lemonstand

MARCH 29, 2018

If you have a large monitor, you’ll see that an extensive number of product images will line up across your screen. They add callouts with important information and dropdown menus if there’s more details to keep a clean, minimalist look on the page. It includes a callout to his YouTube page to help increase his social following.

eCommerce 59

eCommerce Shipping Costs Jewelry Shipping 59

ROI Revolution

SEPTEMBER 20, 2022

Your best bet is to leverage extensions and have good holiday coverage on your site links and callouts as opposed to your paid ads. When Google Smart Shopping was the norm, ROI recommended that you set up and schedule your holiday-specific ad copy.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

Store Growers

AUGUST 31, 2023

Moving parts: Keyword research Keyword selection Match types Writing ads Assets (ad extensions) Landing pages A Branded Search Ads campaign reduces that complexity by taking out the keyword research and selection parts. An important extra for any Search campaign is Ad Assets (formerly known as ad extensions).

Recommendation 172

Recommendation Article Information eCommerce Platforms 172

Blue Acorn

JULY 21, 2017

Extensions and integrations, while in some cases have native support, may require a development team to connect the dots between what you are currently using and the new platform. Customizations are another cost that deserve a separate callout from development.

eCommerce Platforms 72

eCommerce Platforms eCommerce Shipping Costs Magento 72

ROI Revolution

JANUARY 25, 2023

Google and Microsoft have introduced many different annotations and differentiators that you can include on your ads to make them stand out, such as adding “Fast & Free Shipping” as a callout. Digital marketing changes have been on a fast track since the pandemic’s onset, and they’re showing no signs of slowing down any time soon.

eCommerce 78

eCommerce Social Media SEO Payments 78

Retail TouchPoints

NOVEMBER 5, 2021

A key element of Petco’s strategy for its livestreams is providing clear callouts and opportunities to shop. The brand made its social commerce debut with Shops and Collections on Facebook and Instagram, which represented an extension of its existing social media presence.

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Events Social Media Fashion Consumer 278

Store Growers

AUGUST 7, 2020

Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product. What Is a Price Extension? How to Add Price Extensions in Google Ads?

Article 168

Article Subscription eCommerce Other 168

Prisync

OCTOBER 12, 2017

Use an appropriate domain name extension (usually.com) and p rotect your brand rights. Callout and sitelink extensions can increase your CTR. Here are some ideas: Choose a URL domain easy to type and shortest as you can. This will help people to remember and reach your website easily. Don’t lose clicks. Give these a chance.

eCommerce 98

eCommerce Shipping Costs Social Media Payment Services 98

BigCommerce

SEPTEMBER 12, 2017

How omni-channel fulfillment is a necessary extension of merging channels. The one key callout is that men reported spending 28% more online than women over the last year. What products retailers should feature on various channels to maximize sales. How to increase conversion rates on all your selling channels. Men vs. Women.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Store Growers

FEBRUARY 14, 2022

You can add them as ad extensions). 7 – Extensions. The last step of setting up a Performance Max campaign is adding your ad extensions. Not all ad extensions are available yet. But you can already add sitelinks , callout extensions , structured snippets , and promo extensions when appropriate.

Recommendation 245

Recommendation Article Merchant Services Other 245

Store Growers

OCTOBER 30, 2020

There also is a promotion extension , showing $100 off. Ad #3: This third example shows the price extensions for the different products, including the bundle. Like with the branded Search Ads, they make pretty good use of all the available ad extensions. In the ad below you can see callouts , sitelinks and price extensions.

Shipping Costs 200

Shipping Costs Payments Presentation Supplies 200

Store Growers

AUGUST 5, 2022

Ad extensions. Evaluating ad extensions is pretty straight forward. Callout extensions : have the main USPs been added here. Promotion extensions : have there been any promo extensions added in the past? Promotion extensions : have there been any promo extensions added in the past?

eCommerce 172

eCommerce Shipping Costs Merchant Services Document 172

Store Growers

MAY 12, 2023

Split between branded and generic search Branded paid search Let’s look closer at the dedicated campaigns they’re using for branded search: Head Terms | V2 | Exact : core brand searches in exact match Tier 2 | V2 | Exact & Phrase : extensions of the brand like “figs discount code” using both exact and phrase match types.

Apparel 91

Apparel Channel Definition Customer 91

Store Growers

MARCH 9, 2020

Ad extensions (Beginner). Ad extensions are an essential part of your campaigns. Ad extensions like sitelinks , callout or call extensions have been around for a while, and most accounts at least have a couple of them active. A special type of ad extensions are the automated ones.

eCommerce 189

eCommerce Article Reference Channel 189