can-retailers-benefit-from-phone-marketing 
RetailMinded
NOVEMBER 19, 2020
The new media and its forms of marketing have taken over the sales world so much that it seems that telemarketing has become non-existent. Although the new forms of marketing much overshadow it, nonetheless it’s still an effective marketing method that benefits both buyers and sellers. What is Telephone Marketing?
Retail TouchPoints
MARCH 20, 2024
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. If you’ve ever entered a website on your computer or phone, then you’ve probably seen the “Allow Cookies?” Conversational commerce. Let’s explore.
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Retail TouchPoints
NOVEMBER 1, 2023
It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World.
Retail TouchPoints
AUGUST 1, 2022
From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms.
Retail TouchPoints
JULY 24, 2023
Some people have their app notification sounds on, while others may prefer to keep their phone light on apps altogether. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Part of this personalization includes how and when they are contacted by their favorite retailers.
Retail TouchPoints
APRIL 10, 2024
Businesses across the spectrum have benefited hugely from the rise of the “ surveillance economy ” — the business of gathering and using data about consumer behavior for profit — but the impact to consumers is much less straightforward.
Retail TouchPoints
FEBRUARY 23, 2022
Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets.
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