Retail TouchPoints

APRIL 11, 2024

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. Those early use cases make sense because they deliver immediate results. We are past the point of conjecture about whether AI will upend the retail industry; it already has.

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Retail TouchPoints

SEPTEMBER 29, 2022

1 use case for AR with both consumers and brands seeing a range of benefits in the form of accuracy, loyalty and inclusivity; and AR will play a central role in Snap’s plans to create new, more meaningful shopping experiences for consumers. The Snap study found that while 90% of U.S. The Snap study found that while 90% of U.S.

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Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

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Kissmetrics

NOVEMBER 25, 2020

Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. Zaltman found that 95% of cognition happens beyond our conscious brain, instead coming from our subconscious, emotional brain. Take a two-year study by Wharton Ph.D.

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Marketing B2B Article Travel 363

Retail TouchPoints

MARCH 25, 2022

One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. Shopping with a PC or smartphone only ranks second and third in the PwC study. In most cases, no further authentication is even necessary. Are you Listening?

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Payments Payment Services Social Media Electronics 278

Retail TouchPoints

OCTOBER 4, 2023

The firm conducted a series of qualitative and quantitative studies to better understand how the Gen Z consumer feels about different browsing and buying experiences. She added that when it comes to technology use, “they have pretty high expectations, so we need to understand how to delivery upon that.”

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Social Media Workshop Technology Consumer 321

Retail TouchPoints

OCTOBER 6, 2023

The brand, lauded for always pushing creative limits, is a textbook case study on ways to tap into culture to drive brand awareness and acquisition. But the brand also isn’t afraid to think bigger, especially when it comes to entertaining the masses. And as they say, the rest is history.

Food and Beverages 264

Food and Beverages Social Media Marketing Consumer 264

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study.

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Retail TouchPoints

JANUARY 11, 2024

As the use cases for this technology have become more clear, in 2024 we’ll see generative AI step into the arena as retailers move from experimentation to production, unlocking both efficiency and revenue opportunities — securely and at scale. Generative AI has put the retail industry at yet another inflection point.

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Retail eCommerce Technology Social Media 276

Retail TouchPoints

DECEMBER 8, 2023

In addition to your research, you’ll want to review case studies, past client testimonials and even public reviews to ensure that your expectations will be met. Headed to Print We all love a good pop culture moment and the conversation, activations and even merch that comes with it.

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Retail TouchPoints

DECEMBER 27, 2021

Close to 80% of buying consideration now happens before anyone speaks to a salesperson, according to a Cisco study cited in a report from the CMO Council. These new abilities come in large part from new AI and machine-learning technologies that allow marketers to slice and dice data at a pace and scale not previously possible.

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Groove

DECEMBER 5, 2022

Examples of these include that products showcased must be in-stock, in-season, and align with the region's weather report - because folks will only take the initiative to come in on nice days. Customers want to purchase their tree or shrub by physically going to the nursery to inspect and measure the plant for their use case.

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Retail TouchPoints

JULY 24, 2023

In a recent study, Adobe found that emails with personalized subject lines receive almost 20% higher open rates than mass emails. According to a recent study from Airship, 78% of consumers are using retail apps the same or more often than they did last year. To break through all this noise, retailers must rely on personalization.

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Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

MARCH 28, 2023

Amid rising costs and fears of a looming recession, however, online retailers are finding they can no longer afford the level of generosity that customers have come to expect. Resale price also comes into play when considering the strategic behavior of online buyers. With numbers like these, it’s no wonder that most U.S.

Home Furnishings 278

Home Furnishings Clothing Operations Online Retail 278

Shopping Signals

APRIL 23, 2024

If you want to maximize the traffic coming to your website, and at the same time capitalize on the highest converting form of traffic, then SEO is crucial for your ecommerce business. TLDR: Yes. A thousand times yes! For ecommerce websites, SEO can be a game-changer, driving increased organic traffic, brand awareness, and ultimately, sales.

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SEO eCommerce Improvements Recommendation 52

My Wife Quit Her Job

MARCH 30, 2020

This is where Amazon DSP comes in. Case Study) appeared first on MyWifeQuitHerJob.com. But how do you reach customers who aren’t shopping on Amazon? How can you advertise to customers who aren’t necessarily searching for your products? Right now there are over 5 million sellers on Amazon. I will also show you some.

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Retail TouchPoints

MARCH 14, 2023

increase in organized retail crime incidents in 2021, and soon to come 2022 figures are expected to continue the trend. In the case of store camera systems, there is already a framework in place to improve security and enhance customer experience based on who is coming into the store.

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ACH Retail Technology Information 262

Retail TouchPoints

AUGUST 27, 2021

But there’s a problem: While leaning into on-demand deliveries may be essential to attracting and keeping today’s generation of consumers, doing so often comes at the expense of businesses’ bottom lines. And if that is the case, must they face the tradeoff between losing customers or losing profit? The Tradeoff. Onward and Upward.

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Optimizely

AUGUST 15, 2018

What’s coming next in ecommerce? Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. You’ll see this over and over again if you look through the case studies.

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eCommerce Marketing Mobile Shopify 305

Kissmetrics

APRIL 19, 2021

Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. But wait, how do you come up with 76 keywords for every blog post you write? But there are a lot of edge cases to that rule. Blogging is a pain.

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Blog SEO Games Article 358

Retail TouchPoints

DECEMBER 14, 2020

The news comes following the integration of design:retail into the brand portfolio and the publication’s shift to an all-digital format.

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Retail TouchPoints

NOVEMBER 3, 2021

Buzek, who has studied and quantified retail technology for decades, shared the top 10 contactless trends to watch for in the coming months and years. Simplifying Checkout In this case, “simplifying checkout” means embracing “self-checkout.”

Payment Services 363

Payment Services Shipping Costs Electronics Fulfillment 363

Kissmetrics

APRIL 20, 2021

However, with many opportunities come an increase in competition. That’s not the case. Harvard Business School conducted a research study and found that products of all kinds sell because of their benefits. Selling yourself isn’t an insurmountable challenge. how do you stand out from the crowd? They’re reserved.

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Canadian Special Events

APRIL 17, 2024

However, this can sometimes come at a cost to the environment. CONFERENCE – CASE STUDY #2 In the fall of 2021, Waterloo CanSPEP took on the mission to be one of the first sustainable hybrid conferences coming out of the pandemic. They were creating a net zero carbon footprint during the event. A big mission it was.

Events 52

Events Travel Technology Social Media 52

Inflow Insights

FEBRUARY 5, 2020

We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Our #1 focus is growing our client’s stores, but when our team has the opportunity, they will document the results of their work in case studies. 1: Improve or Create Strategic Content.

SEO 176

SEO eCommerce Social Media Mobile 176

Retail TouchPoints

MARCH 21, 2023

Source: Marketplace Pulse This increased competition comes as the cost of doing business on Amazon has spiraled , and not just because advertising has gotten more expensive across the board. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage.

eCommerce 290

eCommerce Fulfillment Shopify Omnichannel 290

Kissmetrics

DECEMBER 18, 2020

What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. Read the literature on blue, and you’ll come across messages like.

eCommerce 363

eCommerce Outdoor Article Web Design 363

Retail TouchPoints

APRIL 22, 2021

So we ran our own study. I’ll share some key findings from that study and explain how App Clips might help solve the paradox of app downloads for your brand. First, let’s review some key takeaways from the study. Therefore, this is not a case against apps. Key Findings. In fact, you need an app to create an App Clip.

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Retail TouchPoints

OCTOBER 25, 2022

Here’s the good news: many businesses have come out stronger. In the case of Obvi, an ecommerce brand that sells regenerative vitamins and supplements, Co-founder and CMO Ashvin Melwani noticed the company’s Marketing Efficiency Ratio (MER) declining after Apple’s iOS privacy update. Weathering the Storm.

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Channel Accessories eCommerce Consumer 278

Retail TouchPoints

JANUARY 20, 2022

But as is often the case, shoppers’ actual actions still lag behind their intentions, according to a new study from the IBM Institute for Business Value (IBM IBV) in association with the National Retail Federation (NRF). They have overtaken the value-driven segment, which accounted for 37% of respondents in the 2022 study. .

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Consumer Operations Retail Other 278

BigCommerce

AUGUST 17, 2017

According to a study by Tomoson , influencer marketing yields a $6.50 But in this case, the product they were promoting was a line of sports bras, so a fitness influencer like Sarah was a good choice. #2: In this case, their engagement rate would be: (500+100+50)/1000 = 0.65. return on investment for every dollar spent.

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Marketing Social Media Blog Clothing 419

Retail TouchPoints

SEPTEMBER 25, 2023

Thomas Goldsby: It ripples up through the supply chain via a phenomenon we’ve been studying since 1958, the bullwhip effect of trying to meet changes in demand. That’s because it’s helpful to have that assembly operation come back to the [Western] hemisphere, even if there’s a premium on [doing assembly in higher-wage countries].

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Supplies Shipping Costs Fulfillment Customer Experience 306

Retail TouchPoints

DECEMBER 16, 2021

According to one study, ecommerce shoppers find what they’re looking for only 64% of the time on their first attempt. In fact, only 16% of sites studied by Baymard Institute did a good job. Faceted search was originally designed for desktop use cases. These kinds of searches typically perform well on most sites.

eCommerce 279

eCommerce Mobile Presentation Customer Experience 279

Retail TouchPoints

OCTOBER 29, 2021

A study by Retail Dive showed that 62% of customers prefer physical stores because they can feel, touch and see the product. Employee health also needed to be tracked every day, in case anyone was to start displaying COVID-19 related symptoms. And with every setback comes a push forward.

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Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The study draws on the expertise of its team of global analysts covering 100 countries around the world to identify the traits that will define consumer behavior this year.

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Consumer Omnichannel Events Customer Experience 347

Kissmetrics

MARCH 11, 2021

This is where event sponsors come in. Personalize your messages : This requires you to study your prospects and tailor your message to appeal to them. Create Case Studies and Get Testimonials From Previous Sponsors. This is where social proof comes in. Hosting an event, even online, is expensive.

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Events Social Media Document Marketing 254

Kissmetrics

NOVEMBER 4, 2020

And that’s where the top Amazon marketing companies come in. A quick search on Google, and you’ll come back more confused than when you started your search. They have numerous Amazon-specific case studies to show their for their work: #4 Voice SEO – Best for Amazon Echo and Voice Search Optimization.

Marketing 292

Marketing PPC eCommerce Social Media 292