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What is Programmatic Buying For PPC?

Kissmetrics

A study found programmatic ad spend will top $59.45 Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. It was costly in most cases and, worse, inefficient. Video is a leading driver in programmatic advertising.

PPC 277
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How to Increase Online Bookings Amidst Revenge Travel

UpSellIt

Cooped up, fed up, and ready to get out into the world. Show them when there’s only a few reservations left at a certain hotel or within a certain price point. This is a great time to create packages that allow prospective travelers to seamlessly combine hotel bookings, flights, cars, and experiences. What is Revenge Travel?

Travel 111
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A Marketer’s Guide to Working Remotely

Kissmetrics

For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. In fact, 72 percent of employers believe remote work leads to increased employee retention. Working From Anywhere in the World.

Marketing 309
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Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content

Kissmetrics

But I’m here to tell you that’s not the case. Only comparing volume and competition leads you to make questionable decisions. And you’ll discover how to not just get traffic, but more leads and customers, too. A recent study found that “55% of consumers visit stores before buying online.”. But it’s often not enough.

PPC 185
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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

In 2013, the app was the most used smartphone app in the world. Moreover, almost all local businesses were found to have a duplicate Google+ listing (which can lead to ranking penalties). As per a case study of Nissan, UK – “ 6% of mobile ad clicks resulted in a store visit.” The ROI was estimated to be around 25x.

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Everything You Need to Know About Bitcoin and Blockchain in Ecommerce

Ecommerce Platforms

In another study , Statista revealed that the number of bitcoins in circulation has been consistently growing and reached around 16.42 But every coin has two sides, and in this case, the advantages of bitcoin are universal and outweigh the disadvantages. This is one of the largest travel booking sites in the world.

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Should Your Loyalty Program Offer Transactional or Experiential Rewards?

Smile.io

Rewards Case Study: Nordstrom Rewards The Nordy Club Learn from Nordstrom’s retention marketing strategy that targets its best customers through its rewards and loyalty program, The Nordy Club. 🏆 Smile.io Whereas discounting can lead to a dangerous death spiral , offering money-saving rewards doesn’t.