Groove

OCTOBER 1, 2020

Take advantage of marketing tools. Have an optimized email marketing strategy. Use paid search and SEO. For example, a common goal for eCommerce brands is to increase revenue. Try changing the goal to something like, "optimize our SEO strategy to increase organic revenue by 20% by December 31st."

eCommerce 300

eCommerce Social Media SEO Mobile 300

Inflow Insights

APRIL 1, 2020

And because of that, they don’t need to give up any ground on what they’ve already built (with SEO and paid advertising) in spite of the crisis. What Staying The Course Looks Like for Some eCommerce Companies. We recommended that they highlight this in their messaging. How Some eCommerce Companies Have Chosen to Respond.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Case Studies. Case studies are not the best use case for every ecommerce company.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Inflow Insights

SEPTEMBER 8, 2021

Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. We also recommend boosting your product descriptions to at least 150–300 words. If you have a premium product that ranks super well and drives a lot of sales for your eCommerce store, pump it up to 400–500 words.

eCommerce 109

eCommerce SEO Recommendation Improvements 109

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 204

eCommerce SEO Social Media Improvements 204

BigCommerce

FEBRUARY 27, 2018

Traditionally , word of mouth marketing was spread from one person to another based on recommendation. Modern word of mouth marketing describes both targeted efforts and naturally occurring instances where users share their satisfaction with a brand. In the International Journal of Market Research , M. Creating a buzz.

Social Media 410

Social Media Marketing Payment Services Reference 410

Inflow Insights

DECEMBER 3, 2019

In the experience of eCommerce businesses we’ve spoken to, there are three main use cases that both Monetate and Certona can handle well, these include: Product recommendations. Content recommendations (and content personalization). Monetate vs. Certona: Use Cases of Each Personalization Engine.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Inflow Insights

JULY 13, 2021

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. Free Samples. Everyone loves free stuff, including your customers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. We recommend creating an editorial calendar to keep track of when specific posts are scheduled for.

Consumer 46

Consumer Social Media SEO Webinar 46

BigCommerce

DECEMBER 5, 2017

How to do influencer outreach to earn increased SEO (the science + the art). You’ll also find recommendations on BigCommerce apps and integrations that fellow entrepreneurs use to succeed. It is the cost spent on acquiring new customers (marketing expenses) divided by the number of customers acquired for that given period. .

Customer 381

Customer Live Chat Social Media BigCommerce 381

Inflow Insights

NOVEMBER 1, 2019

In this case study, we’d like to demystify the actual work involved and the combination of eCommerce PPC marketing strategies that we used to get results for this online store. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

BigCommerce

DECEMBER 8, 2017

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340

eCommerce Social Media Reference Article 340

FastSpring

FEBRUARY 23, 2023

Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. Just do a small test demand gen case study for a specific market, and you’ll gain a lot of knowledge by doing that.” EJ : So, um, switching a little bit from translation to SEO. Uh, others.

Marketing 138

Marketing Merchant Services Payment Services SEO 138

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

FEBRUARY 27, 2019

We recommend all eCommerce companies think of CAC and ROAS at this granular of a level. We look at CAC and ROAS: At the platform level (Adwords, Google shopping, Facebook, Instagram) At the campaign level At the ad group level For specific keywords, products, terms, creative, and more.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. Creating Your Google Shopping Campaign.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

BigCommerce

OCTOBER 26, 2017

Whether you sell domestically with a localized multi-storefront, on a marketplace, via a social commerce tool or simply on your single website, avoid copy and pasting content and media. Here are two immediate reasons: You won’t be appealing to your localized market (which can be taken as offensive). It simply does not work.

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

AcquireConvert

JUNE 30, 2020

Building an audience for your business is by far the most important thing you can do in ecommerce marketing. The smart marketers go after a niche, sub niche, sub niche. Firstly, SEO. You are not established and therefore cannot rank for broad terms like ‘email marketing’. They are simply wrong. Reduce form fields.

Shopify 36

Shopify Payments Blog Social Media 36