Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Ultimately, the ecommerce space is a competitive one, filled with challenges to address. Go to the top. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Jumpshot

APRIL 5, 2018

Despite their slightly higher price point, Blue Buffalo has consistently been able to drive similar conversions online to Purina. Blue Buffalo’s premium pricing and loyal customers recently caught the attention of General Mills, which announced in February they were buying the brand for $8 billion. Lessons Learned.

eCommerce 60

eCommerce Shipping Costs Retail Subscription 60

BigCommerce

JULY 11, 2017

I’m concerned that competitors will see my prices and undercut me. Plus, with platforms like BigCommerce , you can hide prices until a customer is signed in. For a B2B ecommerce company, this is standard practice, and one which will help you keep those pesky competitors at bay. How much does it cost?

SEO 416

SEO B2B Shipping Costs B2C 416

FastSpring

DECEMBER 18, 2020

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Tech advances like SaaS and cloud-based ecommerce platforms make it easier to buy. ?? More choice and competition around shipping and payment options. More companies (and countries) now have accessible internet. ??

B2B 148

B2B eCommerce Payment Services SEO 148

BigCommerce

FEBRUARY 1, 2018

If your biggest objection is price, consider this: How much money could you be making if you fully focused on the things you do best for your business, and leave the rest to others? Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco. Apple focuses on quality.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

ROI Revolution

JUNE 7, 2018

They offered free shipping, 24 hour support, and the ability to test out 5 pairs of glasses for 5 days, with a free return label to send them back. Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. The theory in play here is: repetition.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

SellBrite

OCTOBER 24, 2017

In addition to looking at your own campaigns, it can also be beneficial to spend time learning what other ecommerce companies did to boost sales and fuel growth last year during the holidays. To dive into other examples and case studies, explore some of these resources: 150 Years of the Best Holiday Campaigns from Bigcommerce.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

BigCommerce

AUGUST 8, 2017

Want some expert help – for no additional cost? If you want email addresses, Facebook is the place to go, with many advertisers reporting costs below $1 per lead. Free shipping. How Facebook Advertising is Priced. 28 cents and the cost per 1,000 impressions (CPM) was $7.19. How Instagram Advertising is Priced.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Some things that we’ve seen work well are comparison guides and case studies.

Consumer 46

Consumer Social Media SEO Webinar 46

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

BigCommerce

FEBRUARY 23, 2018

For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). Examples of ecommerce customer loyalty programs (with case studies).

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

BigCommerce

OCTOBER 26, 2017

Below are 12 common mistakes that merchants make when engaging in cross border commerce: Big Technology Investments. Calculating Total Landed Costs. Dimensional and Physical Shipping Assumptions. Forgetting to Calculate Total Landed Costs. Complex International Shipping, Solved. Shipping methods.

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

Inflow Insights

JULY 13, 2021

There’s no single “best” approach to pre-checkout email acquisition — just what’s best for your eCommerce business. You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. This can include a percentage, a set dollar number, or another offer like free shipping.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

MARCH 14, 2022

Instead of selling through a third party like a marketplace or brick-and-mortar location, D2C brands promote and sell their products directly to shoppers – and thus cater more toward priorities that grew during the COVID-19 pandemic like convenience, product quality, low cost, and a seamless shopping experience. Social Commerce.

Marketing 78

Marketing eCommerce Social Media Shipping Costs 78

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. The concept that lower prices solve buying objections is a myth. What is a b2b ecommerce platform? The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

BigCommerce

DECEMBER 5, 2017

How is a sinking ship different from a failing ecommerce site? At least the captain can go down with their ship! If you nail these four areas of ecommerce customer acquisition, you should expect to do pretty well at convincing Joe Web Surfer to buy your stuff. What is cost of customer acquisition?

Customer 381

Customer Live Chat Social Media BigCommerce 381

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223

eCommerceFuel

MARCH 15, 2018

You’d expect a younger group of eCommerce businesses to experience strong growth, but even still it was impressive. Overall revenue growth in the broad eCommerce market is estimated to be around 23% or so annually. For merchants in our study, annual revenue growth was 36.8% – up from 24.7%

Shipping Costs 42

Shipping Costs Drop Ship Shopify Multi-channel 42

BigCommerce

FEBRUARY 27, 2018

When specific case studies were analyzed, researchers found a 10% increase in word-of-mouth (off and online) translated into a sales lifts between 0.2 – 1.5%. But there’s much more to word of mouth advertising and marketing than just ‘do a good job and hope for a referral.’. Despite that fact that a little, can do a lot.

Social Media 410

Social Media Marketing Payment Services Reference 410

eCommerceFuel

MAY 1, 2019

The number of drop shipping businesses dropped by a staggering 51%, while the number of manufacturing businesses increased by a third. I’d speculate that it speaks to the increased difficulties of the drop shipping model and the greater rewards of having a unique, defensible product and brand in today’s Amazon-dominated market.

Merchant Services 55

Merchant Services Shipping Costs Drop Ship Shopify 55