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Case Study: Samsonite Centralizes Product Information to Gain Operational Efficiency | Salsify

Salsify

Samsonite has long been a trendsetter. Though older companies are sometimes resistant to change — especially technological enhancements — Samsonite has embraced new internal workflows and product information requirements to establish omnichannel consistency and build more meaningful consumer experiences.

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How Away Uses Google Ads (Case Study)

Store Growers

The graph below from research by Rakuten shows that Samsonite has the biggest market share (US) when it comes to units sold, at about 8%. Samsonite sells most of its product wholesale. Samsonite sells most of its product wholesale. Samsonite is second at 11%. samsonite luggage. Away is close at 5%. luggage sets.

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Exploring The Untapped Territory of Showcase Shopping Ads

Store Growers

I did a case study on the luggage manufacturer, in which I discovered that the company was not using Showcase Shopping ads at all. Instead, the search triggered the Showcase Shopping ads of their competitors (brands like Samsonite and Guess). Away is a great example of this.

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Google Shopping Showcase Ads: Leaky Hole

Store Growers

I did a case study on the luggage manufacturer, in which I discovered that the company was not using Showcase Shopping ads at all. Instead, the search triggered the Showcase Shopping ads of their competitors (brands like Samsonite and Guess). Away is a great example of this.

Mobile 70