Remove category email-monetization
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Monetizing Data Assets is the Lifeline Retailers Need to Restore Growth

Retail TouchPoints

The difference for many retailers between having to throw in the towel and reigniting growth is finding an additional class of assets to monetize to create new revenue streams. While there are various assets retailers can monetize (including real estate and inventory), the most talked-about but under-tapped is data.

Banking 264
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Understanding Upsellit’s Website Experience Solution

UpSellIt

We’ve grouped all the ways that we help brands in creating personalized website experiences into one main category: the “Website Experience.” This can help brands monetize post-purchase pages and generate new traffic streams. ” What is Upsellit’s Website Experience? Everyone wins!

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How eCommerce brands can leverage email for third-party monetization

Liveintent

As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? If email is one of my biggest sales-drivers, will this impact my overall business? “We’re saying, ‘Hey, our email businesses is massive.

eCommerce 104
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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

.” However, the other opportunity, according to WestRock and its partners, is developing a “Store as Media” model, which creates new opportunities to tap into those moments of engagement and create monetization opportunities. The removal of all these instruments is freaking out our industry,” Hutton said. “If

eCommerce 299
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Using an allow list and want to increase your revenue? Consider switching to a block list

Liveintent

Brand safety is an especially critical consideration for email newsletters. The last thing anyone wants (not the reader, the brand, nor the ad tech vendor) is a rogue advertisement that contradicts or undermines the email newsletter’s brand identity. Allow list: a list of approved advertisers who can bid on your email inventory.

Travel 117
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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Retail media is a subset of commerce media, a category that includes affiliate marketing, shoppable ads, shoppable TV, in-store retail media and the metaverse. First-party data is the information retailers collect directly from shoppers — email address, purchase history, browsing history and so forth.

Retail 278
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Uscreen Pricing: The Complete Guide to Uscreen Pricing

Ecommerce Platforms

You can host, distribute, and monetize content in a variety of different ways, add your own branding, and even collaborate with team members on content creation. Monetization with transaction support. Payments and Monetization: Monetization and Billing. Category and catalog pages. Integrations with email marketing.

Payments 104