Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan
Retail TouchPoints
MARCH 28, 2022
More specifically, MINISO has spent the last year-plus bolstering its brick-and-mortar footprint in North America to amplify its proprietary $10 N’ Under concept, which has become beloved among Gen Z consumers. The expansive location features more than 3,000 products, most of which are part of the $10 N’ Under model.
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