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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands. In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused.

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The Benefits of User-Generated Content in eCommerce

lateshipment

It includes: reviews and various feedback on products or services, posts with photos and artwork, video and audio content, & blog posts and articles featuring a product or service or mentioning a company/brand. This is why placing UGC on your customer-facing pages/channels can be a good ploy. Linking Social Media to Your Website.

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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Organic Traffic

Inflow Insights

Editor’s note: This article was originally published in 2019. A vague list of SEO factors — without a real, strategic workflow to follow — does little to solve any migration issues. If you don’t know why you’re fulfilling a checkmark, you leave your site vulnerable to even bigger issues later on. Review canonical tags.

SEO 108
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Zoho Desk Review (Apr 2022): A Complete Guide

Ecommerce Platforms

At its core, Zoho Desk is an omnichannel help desk and customer service system, which allows business leaders to manage conversations across a range of channels, like email, phone, chat, and social media. Some of the channels available to connect with Zoho Desk include: Email Social media Live chat Webforms Telephony. Go to the top.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Also, polished interactions in all communication channels are the foundation for an excellent customer experience.

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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Inflow Insights

In a previous article, we outlined what to consider when picking a new platform to migrate to, so we won’t be covering that here. Changing platforms also presents the risk of losing core functionality that your SEO (or your other marketing channels!) Do hreflang tags need to be carried over to new site? even if you want to.

SEO 123
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Walmart SEO: How to Rank for the Right Keywords on Walmart Marketplace

SellBrite

You’ve just joined Walmart as a seller, and all seems to be going well until you realize one critical issue—the marketplace doesn’t offer individual seller pages. Check out this article on keyword research to get started. You’re an experienced ecommerce merchant who has branding and messaging figured out.

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