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How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk

Retail TouchPoints

Six-foot subs, chips and chicken wings are staples; in fact, among the 39% of consumers who planned to participate in March Madness watch parties, half gravitated to these types of salty snacks — but 39% planned to indulge in candy and chocolate, according to Hershey ’s Consumer Insights team.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

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BigCommerce Feedonomics: A Framework for Omnichannel Growth

Groove

With Feedonomics from BigCommerce , eCommerce store owners can easily manage product feeds across numerous channels, including Google Shopping, Amazon, eBay, and more. Feedonomics is a platform offered by BigCommerce that is designed to help businesses optimize their product feeds across numerous channels.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Image courtesy Ryder According to Ryder’s 2023 ecommerce consumer study of 1,077 U.S.

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Omnichannel Pricing: Ensure Consistency Across Channels With a Retail Intelligence Solution

Dynamic Action

Summary In today’s omnichannel retail environment, customers expect to move across channels seamlessly, making it crucial for retailers to provide an integrated and consistent experience. Omnichannel price consistency is particularly important and inconsistency may lead to a loss of brand value.

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. Get your free comprehensive omnichannel report now. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

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A Guide to Omnichannel Commerce for International Expansion

ESW

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.