365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making. The number one trend in consumer decision making right now is brand values.

eCommerce 148

eCommerce White Paper PPC Consumer 148

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. Search engines are the most common brand discovery channel, with 32% of internet users saying they find new brands or products this way.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

FEBRUARY 16, 2023

With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income. This resulted in high amounts of unsold non-essential consumer goods, which meant retailers had too much inventory that wasn’t being purchased. Many businesses were unprofitable during this time.

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. The page usually has a goal like: sales email list sign-ups white paper downloads. Marriot Bonvoy had a 3.4x What is a landing page? Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

eCommerce 90

eCommerce Multi-channel Social Media Article 90