article thumbnail

Axerve white paper explores digital payments trends & the importance of multi-channel and hyper-personalised payments services

365 Retail

Axerve, Payment Partner to Grow, specialising in creating accessible and frictionless payment solutions for Ecommerce and physical sales, today announces the release of a new white paper, ‘ New technologies and trends in digital payments in 2022 ’. Download the White paper.

article thumbnail

4 Digital Marketing Opportunities Most Consumer Brands Miss

ROI Revolution

Being a leader of a consumer brand is both thrilling and challenging. Consumers have an uncanny ability to tune out noise and distractions. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

Channel 120
article thumbnail

Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

Retail TouchPoints

UB Media will build on Ulta’s existing Digital Marketing Partner Program to provide brands with more opportunities to connect with its consumer base through an “enriched” portfolio of ad products and channels. Check out our free white paper Capitalizing on the Retail Media Boom: 5 Tips to Maximize Value for Retailers and Brands.

article thumbnail

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

article thumbnail

Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. 65% of marketers use automation in email marketing, making it the most automated marketing channel.

Blog 158
article thumbnail

Answered: The 5 top questions every European retailer has about first-party data

365 Retail

Your customers are interacting with your brand across a wide range of digital and physical channels. Nuanced understanding of needs: Targeting is most effective when you have a more comprehensive picture of the consumer. Zero-party data: This is the information that consumers freely disclose about themselves.