365 Retail

DECEMBER 12, 2023

On top of that, customers are demanding greater privacy and control of their data. To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Then all of that is getting pushed out through the influencers’ channels and our channels.”

Omnichannel 271

Omnichannel Social Media Mobile Fashion 271

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 64

Customer Data Customer Multi-channel Events 64

Retail TouchPoints

DECEMBER 13, 2021

After doing these data-driven transformations one retailer at a time, I realized that if I transitioned to Google, I could impact the industry in a scaled way and build the things that I always wanted Google to build for me,” said Tharp. I think people are getting tired of using the word omni — it’s really “channel-less.”

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels.

Omnichannel 147

Omnichannel Customer Retail Customer Data 147

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 216

B2B eCommerce BigCommerce Omnichannel 216

Retail TouchPoints

JANUARY 5, 2023

In a world awash with data, what matters is not how much you have but what you do with it. But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s Data is at the Center of Everything’. An intricate data management strategy is essential to pulling off this consistency; at e.l.f.

Customer Experience 288

Customer Experience Customer Data Consumer eCommerce 288

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 253

Omnichannel Marketing Social Media Channel 253

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. By the numbers. What’s behind this trend?

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 232

Small Business Retail Retail eCommerce Social Media 232

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 228

Channel Management Customer Data Technology 228

Optimizely

AUGUST 27, 2019

The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies. So many Zaius customers sharing their stories at #eTailBoston ! So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

DECEMBER 3, 2020

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data. We do this by building bespoke models based ONLY on your data.

Beauty and Health 195

Beauty and Health Marketing Customer Data Sporting Goods 195

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 249

Retail Customer Data Channel Arts 249

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

OCTOBER 13, 2022

A few hints: Capture purpose-oriented, relevant and differentiating data for the experience. Luxury brands have less opportunity to impact their customers than other brands, as visit and purchase frequency is significantly lower while service expectations are higher. Set up store processes at the service of the customer.

Payment Services 248

Payment Services Fashion Travel Information 248

Retail TouchPoints

MARCH 23, 2023

The gaping void left behind by cookies stands to be filled by first-party data, which puts retailers in a powerful position as the arbiters of the extremely precious “checkout moment” that will become the foundation of a desperately needed measurement solution.

Retail 220

Retail Omnichannel Social Media Channel 220

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. Recent data published by Deluxe provides examples of expenditures beyond the obvious that demonstrate why this group is a marketer’s dream. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

Marketing 264

Marketing Retail Multi-channel Events 264

Optimizely

DECEMBER 18, 2018

While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. If you’re a traditional retail brand looking to get more data savvy, this can be a huge challenge. What is in-store data? Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. Consumers are dividing their shopping journey across multiple online and offline channels, including in-store browsing, ranked as the most useful touchpoint by consumers in the Google survey. What Is Omnichannel Order Management? Omnichannel vs. Multichannel Order Management.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Groove

MARCH 3, 2022

What Is Data-Driven Decision Making? Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. However, one of the greatest things about using data to make decisions is that it is not limited to a specific role or industry.

Merchant Services 195

Merchant Services Subscription eCommerce Reference 195

365 Retail

SEPTEMBER 20, 2023

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

Omnichannel 64

Omnichannel Customer Data Channel Improvements 64

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 253

Consumer Customer Experience eCommerce Technology 253

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? This way, your customers always get accurate answers. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

Multi-channel 212

Multi-channel Retail Customer Experience Customer Data 212

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. A real-time CDP will help retailers keep track of customer behavior across channels to provide a ‘phygital’ or ‘omnichannel’ experience to customers.

Multi-channel 213

Multi-channel POS Customer Data Mobile 213

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 211

Shipping Costs Improvements Live Chat Retail 211

Fabric

MARCH 19, 2024

To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences. The composable commerce framework also includes fabric’s full suite of commerce services for building enterprise-ready experiences from merchandising to fulfillment on any channel.

X-cart 130

X-cart eCommerce eCommerce Platforms Omnichannel 130

Retail TouchPoints

SEPTEMBER 20, 2022

Which channels will be most important for driving sales and building loyalty? Omnichannel Strategies. Omnichannel integration is one of retail’s biggest keys to success — the modern shopper expects to be met with a great experience in their channel of choice, regardless of what it might be. Personalization.

Webinar 217

Webinar Omnichannel Payments Payment Services 217

Retail TouchPoints

AUGUST 3, 2022

Harness Data to Gauge Opportunities and Nuances . Cross-channel attribution is becoming more difficult as shopping patterns become more sporadic. We use data to try to figure out where we are over-penetrated and under-penetrated within the market and build on our awareness, so we have a running start in those markets.

Jewelry 279

Jewelry Food and Beverages Omnichannel Channel 279

Retail TouchPoints

OCTOBER 18, 2021

Profile information and third-party data can be useful, but it can’t capture a shopper’s intent in the moment. For example, my customer profile at Petco says I have a 15-pound Yorkie, but it doesn’t know his dietary restrictions. Connect every channel. Capture shopper signals. Optimize the experience in real time.

Customer Experience 268

Customer Experience Customer Channel Omnichannel 268