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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. last year – they too have only so much to spend on acquisition.

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6 Dos and Don’ts of Winback Campaigns

Optimizely

Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. The key is crafting a winback campaign that addresses your customers’ individual needs. DO: Consider reaching out on other channels. The rest churn.

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Where to Buy technology not only gives your consumers a better experience, it strengthens your relationships with your retailers by providing highly-qualified leads and gives you a powerful set of customer data for your business. . Optimizing your product data — Turn marketplace browsers into buyers with great content.

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

Where to Buy technology not only gives your consumers a better experience, it strengthens your relationships with your retailers by providing highly-qualified leads and gives you a powerful set of customer data for your business. . Optimizing your product data — Turn marketplace browsers into buyers with great content.

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Why Brands and Retailers Are Going D2C on Marketplaces

ChannelAdvisor

That said, Amazon has control of 52% of retail search , so a decision to avoid the channel all together is not easy. Marketplaces are exceptionally effective because the fees are lower than traditional digital marketing channels. The two largest, Amazon and Walmart, are quickly stealing market share in several CPG categories.

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Retailers, Are You Funding Amazon?

OrderDynamics

An ecommerce Business Insider report in Feb 2017 noted that “ 43% of all online retail sales in the US went through Amazon in 2016 ”. Phillipe Masiello of Internet Retailer estimates that worldwide, “ 2016’s e-commerce global retail sales share is approximately 9% and is projected to be somewhere around 15% by 2020 ”.

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