Retail TouchPoints

OCTOBER 25, 2023

Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions. Our employees are our customers too, in almost all cases, and their expectations have risen as well,” said Walker. That’s why retailers focusing on EX are building mobile apps.

Multi-channel 315

Multi-channel Customer Experience Mobile Improvements 315

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. Providing Various Payments Technologies. Tying Channels Together. Creating a combination physical-digital shopping experience requires data.

Payment Services 184

Payment Services Payments Retail Sporting Goods 184

Retail TouchPoints

OCTOBER 8, 2020

GameStop has entered a partnership with Microsoft to enhance its backend and in-store solutions, empower associates with mobile devices and offer shoppers the Xbox All Access pass. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 242

Games Omnichannel Retail Subscription 242

Ecommerce Platforms

FEBRUARY 9, 2023

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. A strong device with an even more durable case: Shopify POS Go is built with Gorilla Glass 5 technology, and it offers a thicker build than most smartphone devices we all know. Quite bit, actually.

POS 104

POS Shopify Merchant Services Channel 104

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 268

Omnichannel Customer Data Mobile Recommendation 268

Retail TouchPoints

MARCH 9, 2023

My daughter lives in technology. Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. said Hawkins.

Omnichannel 273

Omnichannel Social Media Mobile Fashion 273

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution.

Multi-channel 282

Multi-channel Games Retail Social Media 282

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more.

Retail 236

Retail Social Media Consumer Channel 236

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 217

Small Business Retail Marketing Retail Social Media 217

Retail TouchPoints

JANUARY 27, 2021

Being able to offer your customers the possibility to jump the queue and shop safely by appointment will help retailers improve their customer experience, increase their basket size and gain more customer data, boosting sales efficiency and customer lifecycle value. Solution: Adopt New Technologies.

Retail 279

Retail Social Media Channel Multichannel 279

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. .

Channel 98

Channel Customer eCommerce SEO 98

RTP blog

DECEMBER 23, 2019

For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. It gives retailers the ability to make operational adjustments in real time, ensuring that customers are not being left on hold but instead receiving the support they need.

Payment Services 195

Payment Services eCommerce Payments Mobile 195

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 256

Omnichannel Marketing Social Media Channel 256

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 211

Webinar Consumer Marketing Consumer Goods 211

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

AUGUST 14, 2020

But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”. A retailer’s web site “remains a main channel, which of course isn’t surprising,” said Hostetler. “We Currently, only 35%.

Webinar 257

Webinar Consumer Payments Marketing 257

RTP blog

NOVEMBER 19, 2018

Retailers are continuing to push the limits when it comes to technology, but they must also elevate the moments that matter the most in a shopper’s journey. This could be building location-based services into a mobile app to quickly locate products in-store, or by enabling chat functions seamlessly into the online experience.

Retail 150

Retail Customer Data Operations Customer Loyalty 150

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Immersive Shopping Experiences: In 2024, retailers are focusing on creating immersive and interactive shopping experiences for customers.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Emerging Trends in Retail Customer Loyalty Programs If you’re ready to implement a loyalty program for your retail business, it’s essential to understand the current market and future forecasts. Personalization and Customization Customers today expect personalized experiences, and loyalty programs are no exception.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Building an advertising business is a significant investment that requires time, talent and technology expertise.

Retail 268

Retail Social Media Multi-channel Channel 268

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127

Sailthru

MAY 19, 2023

We need to anticipate how customers will respond to our marketing efforts and how their preferences will evolve over the customer lifecycle. But the tactics and technology have. I require industry-standard technology that keeps my team ahead of the curve — and it must scale with not only my team, but our company.

Customer Data 78

Customer Data Technology Demo Channel 78

SellBrite

MAY 13, 2019

And providing a better standard of customer experience will never not be a challenge to online sellers. With mobile sales estimated to reach $3.56 Battling the stigma of the data collector is key for any ecommerce seller. The ability of PWAs to offer push notifications at any time also opens up new channels of revenue.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

Retail TouchPoints

MARCH 8, 2021

Since the start of the pandemic, companies have had to make an aggressive shift to an all-digital marketing approach, with email being the go-to channel. Increased efforts to protect — and better manage — customer data. These laws also will force marketers to improve how they protect and manage customer data.

Customer Data 150

Customer Data Travel Banking Mobile 150

RTP blog

JUNE 29, 2018

The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Below are several ways retailers can market more effectively to engage their customers and reduce cart abandonment.

eCommerce 150

eCommerce Retail Omnichannel Mobile 150

Kissmetrics

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. On the checkout landing page, customers can choose the date, time, and pickup location.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

Algopix

OCTOBER 27, 2023

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. AR technologies will provide an immersive and interactive shopping experience, allowing customers to visualize products in their real-world environment.

eCommerce 118

eCommerce Payment Services Cryptocurrencies Shipping Costs 118

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. Urgency Messaging 8.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Examine Your Marketing Technology Stack. Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. AI works best when it plays well with data from your key business data sources. Identifying the Right Use Cases.

Retail 294

Retail Customer Data Customer Experience Social Media 294

Retail TouchPoints

SEPTEMBER 17, 2020

Until now, personalization as a retail tactic has been primarily siloed across channels. But in the customer’s mind, they have one relationship with the retailer, not separate ones for every channel. That unified relationship needs to be consistent across all interactions, whether online, in-store, via email or on mobile.

eCommerce 183

eCommerce Mobile Channel Customer Loyalty 183

Optimizely

MAY 15, 2018

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. What’s Next: Social.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Liveintent

JUNE 6, 2023

These identifiers can be first and third-party cookies, device identifiers, home IP addresses, emails, and customer IDs. An identity graph also enables capturing customer behavior and preferences across devices and marketing channels. But building and managing a customer identity graph can be challenging.

Customer 62

Customer Customer Data Recommendation Channel 62

ROI Revolution

JUNE 7, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 78

eCommerce Payments Mobile Mobile Payments 78

eCommerce Training Academy

MARCH 22, 2017

Marketers have always had mountains of customer data at their fingertips, however, the ability to use it remained out of reach, especially as consumer behavior became more complex. Customers expect this level of personalization from every brand. By Steve Wade , Listrak sales manager.

Information 48

Information Channel Customer Recommendation 48

Retail TouchPoints

AUGUST 15, 2022

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. However, brands cannot underestimate the importance of implementing a compliant and transparent process for collecting and using customer data. . Stand Out Beyond Free Shipping .

Customer Loyalty 197

Customer Loyalty Customer Retail Shipping Costs 197