Smile.io

NOVEMBER 14, 2023

What is first-party data? First-party data is information collected directly from your customers or website visitors. This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Knowing about your customers and the channels they come from is key for retargeting.

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

ROI Revolution

OCTOBER 4, 2021

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Is your brand effectively leveraging one of the most lucrative advertising channels available? Attribution, unique. September 13.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

ROI Revolution

NOVEMBER 1, 2021

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Is your brand effectively leveraging one of the most lucrative advertising channels available? Attribution, unique. September 13.

Multi-channel 78

Multi-channel Consumer White Paper Marketing 78

ROI Revolution

DECEMBER 13, 2021

Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data. Target doesn’t yet have its own DSP, but brands and retailers can connect their own DSP to Target’s customer data and advertise to segmented audiences. December 6.

Multi-channel 78

Multi-channel Consumer Marketing Channel 78

ROI Revolution

DECEMBER 6, 2021

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Attribution, unique.

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78