article thumbnail

Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. We sat down with design visionary Jean-Pierre Lacroix, President and Founder of Shikatani Lacroix Design , to discuss the emerging need for humanizing the digital experience.

article thumbnail

Answered: The 5 top questions every European retailer has about first-party data

365 Retail

Understand the journey: Today’s customer journey is hardly straightforward. Your customers are interacting with your brand across a wide range of digital and physical channels. What are data gaps and how do they affect my ability to market effectively with first-party data?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalisation gap persists as UK retailers’ cross channel engagement fails to meet shoppers’ accelerated digital demands

365 Retail

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52
article thumbnail

What is First-Party Data and Why Focus on it in 2024

Smile.io

What is first-party data? First-party data is information collected directly from your customers or website visitors. This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Knowing about your customers and the channels they come from is key for retargeting.

article thumbnail

Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Here’s how it works.

article thumbnail

How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Lesson #1: Form a complete view of the customer experience.

article thumbnail

Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Is your brand effectively leveraging one of the most lucrative advertising channels available? on a scale of 1-5. Is your brand prepared?