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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping.

Payments 249
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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. Raise does this well, using a long-term multi-channel approach. But how do you go about getting it? Context matters.

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Conversational Commerce Guides all 5 Stages of the Retail Buying Journey

Retail TouchPoints

Personalization along with convenience is at the forefront of customers’ minds, and conversational commerce integrates this into every step of the sales funnel. In fact, 62% of consumers now prefer to engage with brands on digital channels. Next, decide what channels will have the highest impact. What is Conversational Commerce?

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

💡 Key takeaways: - Growing a commerce business involves increasing revenue with increased overhead investments. Scaling a commerce business is increasing revenue without a significant increase in operating costs. to retain customers. Adding points, VIP, or referral programs with Smile.io Are you funny?

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78
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4 Myths of International Ecommerce Expansion 

ESW

For example, shoppers in different markets prefer different payment methods. International customers know that and will tolerate longer delivery times. But our Global Voices survey shows that around 40% of shoppers still expect packages to arrive within a week – regardless of origin.

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A Guide to Omnichannel Commerce for International Expansion

ESW

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. Because customers demand it. Surveys consistently show that shoppers often start their purchase journeys on one channel and complete it in another. Why focus on omnichannel?