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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Inflation and the threat of a recession are bringing discounts to the forefront.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. One brand that understands this more than anyone is health and supplement brand, Jimmy Joy.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken. Slow page loads are more than problematic — they strongly influence whether a customer ever seeks the brand out in the future. RTP: A lot of consumers are venturing to brand sites via paid channels now. per visit.

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Can Location Intelligence Make (or Break) the Holiday Shopping Season?

Retail TouchPoints

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. Find Co-Marketing Opportunities for Loyalty Programs. Inform Customers About Product or Service Offerings.

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The Impact of Live Commerce on Shopping

Smile.io

There have been shopping channels since the 1980s, but then the internet came along, and ecommerce hasn’t slowed down since.  Tech has developed in nearly every area, from call center systems technology to more sophisticated mobile devices. More than 88% of global mobile phone users use social media platforms.