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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 174
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The Impact of AI on Retail in 2024 

365 Retail

Rewards at the ready for returning customers In 2024, customer loyalty will continue to be emphasised as a key driver of growth, as acquiring new customers becomes increasingly expensive. Generative AI also has huge potential to transform the customer service experience, and in turn drive customer loyalty.

Retail 62
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25 B2B ecommerce experts to follow

GetElastic

Erickson is a strategic, customer-centric business leader with HID Global and is responsible for driving commercial digital business and customer experience strategies. He has been considered a leading authority when it comes to boosting customer loyalty and ecommerce conversions. Richard Isaac , CEO, Real Decoy.

B2B 144
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30 B2B ecommerce experts to follow

GetElastic

Apryl Erickson, Vice President, eBusiness & Customer Centricity, HID Global Erickson is a strategic, customer-centric business leader with HID Global and is responsible for driving commercial digital business and customer experience strategies. Twitter LinkedIn. Jay Nikolich , VP, Ecommerce, Pharmavite. Twitter LinkedIn.

B2B 163
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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

This is the natural next step toward enabling seamless omni-channel retail commerce.” And be sure to check out our white papers and case studies to find out how Kibo can help your business compete and win in today’s competitive retail landscape. Perfect Sync lays the groundwork for Kibo’s upcoming Demandware cartridge release.

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How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Mulberry teams constantly fine-tune the customer journey. This success is centered on continual refinement.

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How To Grow Your Email List

Groove

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. Provide an incentive with a customer loyalty program. If you’re unsure where to start, we recommend exploring eBooks , white papers, videos and infographics. Use gated content.