Inflow Insights

JANUARY 24, 2022

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. This makes social media critical to the survival of your eCommerce brand. Always engage with customers.

Social Media 119

Social Media Customer Loyalty Customer Customer Retention 119

365 Retail

DECEMBER 20, 2023

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses? The perfect example for this topic is Uber.

Customer Retention 52

Customer Retention Customer Customer Loyalty Merchant Services 52

Smile.io

FEBRUARY 24, 2023

As we enter a period of economic uncertainty, one thing will be more important than anything else for small business owners–customer retention. When customers are spending less on discretionary purchases, it’s important to emphasize loyalty. What is customer retention?

Customer Retention 74

Customer Retention Customer Social Media Merchant Services 74

Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Kissmetrics

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Take my case for example. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more.

Social Media 334

Social Media Blog Channel Events 334

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

Customer 88

Customer Customer Retention Social Media X-cart 88

Kissmetrics

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting.

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Kissmetrics

JUNE 14, 2017

They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Analyze Your Customer Data. Image Source.

Channel 226

Channel Customer Jewelry Customer Data 226

BigCommerce

APRIL 18, 2018

A few example ecommerce KPIs to consider as your OMM are: Customer Lifetime Value (CLV): The estimated amount of total purchases a customer will make with your business over the lifetime they are with your brand. For example, transactions are expected to be made by the highest engaging customers and visitors to your site.

Download 418

Download eCommerce Social Media Shopping Carts 418

Ecommerce Platforms

APRIL 5, 2023

It helps identify the channels and tactics that are most likely to reach their target audience. Behavioral: purchase history, website visits, and social media engagement. Goals and challenges: what motivates your customers to buy and what obstacles do they face? Track your results.

eCommerce Marketing 104

eCommerce Marketing eCommerce Social Media Marketing 104

lateshipment

MAY 28, 2020

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). Customer Acquisition Cost (CAC): Are You Spending Too Much on Acquiring Customers?

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

lateshipment

APRIL 6, 2023

Repeat customers are receptive to more: They’re eager to test out new goods and services from a company they already know and respect. Companies may design a seamless and “omni-awesome” client journey by swiping right on a variety of touchpoints, including calls, emails, social media, text messages, mobile apps, and more.

eCommerce 130

eCommerce Customer Payment Services Shipping Costs 130

lateshipment

NOVEMBER 8, 2023

Website design Your website or your social media may be the first thing that a customer sees which sets a definitive image in the customer’s mind. Even very minimalistic touches can be very influential on your customer. This increases customer retention when a customer feels connected to the brand.

eCommerce 130

eCommerce Social Media Gifts Definition 130

Retail TouchPoints

AUGUST 15, 2022

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).

Customer Loyalty 192

Customer Loyalty Customer Retail Shipping Costs 192

Retail TouchPoints

JULY 15, 2022

Now, however, with disposable incomes squeezed and purchases becoming more considered than ever before, it’s important for larger brands to learn from the agility and mindset of microbrands to improve customer retention and success in an increasingly competitive retail landscape.

Small Business Retail 234

Small Business Retail Social Media Retail Leisure 234

Omnisend

DECEMBER 5, 2023

Image via Shopify In the same vein, promote reviews across your blog, social media, and email newsletters. Customize your product descriptions How you describe your products counts. Use them to break down key information into easy-to-read chunks, like in the example below: Image via Snowe 3.

Marketing 78

Marketing Social Media SEO Customer Retention 78

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Reducing agents’ time handling customer requests. Improved customer retention.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. You can also use segmentation to identify where the customer is in their journey or to encourage sales.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Algopix

APRIL 14, 2024

Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies. His agency’s creative social media strategies have been pivotal in transforming the social presence of numerous businesses. LinkedIn 2. LinkedIn 4.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

lateshipment

MARCH 15, 2021

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying with you! And if you are planning to just replace one customer with another, you are in for a shock! 2000 new customers buy its products during the year.

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

Smile.io

JANUARY 18, 2022

Their purpose is to let customers know that the order has been placed and to communicate essential details like the delivery date, order number, items ordered, quantity, pricing, and payment method. This helps to strengthen the trust between customers and your brand, and contributes to an overall better customer experience.

Shipping Costs 63

Shipping Costs Merchant Services Shipping Customer Retention 63

ROI Revolution

MAY 6, 2021

Of course mobile, social and physical commerce aren’t too far behind on the priority list. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. Making Social Media Even More Shoppable.

Omnichannel 135

Omnichannel Merchant Services Social Media Payment Services 135

Omnisend

SEPTEMBER 29, 2021

One of the best ways to do this is by increasing customer retention rates. In this article, we’re going to discuss the best ways to identify customers that are an immediate ecommerce churn risk. Using churn management strategies you’ll be able to quickly prioritize your marketing efforts toward these high-risk customers.

Customer 148

Customer Customer Retention Social Media Merchant Services 148

Smile.io

APRIL 2, 2020

Check out Fusion Tea’s Perks Program as an example. Along with their launcher where customers can sign up or sign in, they’ve created an on-brand explainer page that shares all the information customers would need to know about how their loyalty program works. 7 Tips to Help your Brand Grow its Customer Base.

Customer Retention 54

Customer Retention Customer Social Media Information 54

Smile.io

APRIL 2, 2020

Check out Fusion Tea’s Perks Program as an example. Along with their launcher where customers can sign up or sign in, they’ve created an on-brand explainer page that shares all the information customers would need to know about how their loyalty program works. Take Ruff Houzin for example.

Customer Retention 54

Customer Retention Customer Social Media Information 54

Omnisend

APRIL 28, 2021

Many will often reference impressive numbers with retention marketing, like how increasing customer retention by 5% leads to a 25% to 95% boost in profits. However, retention isn’t as clear-cut as this (honestly pretty old) soundbite. For example, using cart abandonment messaging within a retention marketing strategy.

Marketing 196

Marketing Customer Retention Merchant Services eCommerce 196

Optimizely

AUGUST 7, 2018

How many times have they visited your brand website, opened your emails, or liked posts on social media? Collecting this data — and bringing it all together to get a single view of the customer — is key to understanding each shopper as an individual. It really all comes down to: Are they a long-term loyal customer?

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

Korona

NOVEMBER 30, 2022

Ensure you communicate the right messages, set the right discounts, and sell on the right channels. Or a percentage, for example, if you spend over $100, you save 15%. This significantly reduces the expense of acquiring new customers and increases customer retention. How do you attract customers on holidays?

Shipping Costs 52

Shipping Costs Marketing PPC Gifts 52

Omnisend

MARCH 21, 2021

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. Social media marketing. Very few companies founded in the 21st century exist without an active social media presence. Consider email marketing, for example. Influencer marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Community If you’re tasked with customer retention and loyalty and are trying to uncover new ways to cultivate community, then this track is for you.

Retail 203

Retail Article Omnichannel Customer Experience 203

Kissmetrics

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. This also led to several thousand leads! – Lewis Howes.

Webinar 349

Webinar Social Media Blog Books 349

Kissmetrics

JULY 31, 2021

Decide what you want from each stage of the funnel; for example, maybe you want to increase your traffic at the top of the funnel, boost your engagement rate in the middle, and increase your conversions at the end. For example, you might use Google Analytics or email automation software to measure your success rates.

Download 361

Download Social Media Subscription Customer 361

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Hit Your Target with Smart Social Ad Campaigns. Wednesday: June 06.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Optimizely

DECEMBER 14, 2017

Without this detailed customer data , you’re completely in the dark as to how engaged customers really are. You can quickly and easily tell that a buyer is engaged if they’ve interacted with you across multiple channels and devices in the past month. Loyal customers are generally highly engaged, while at-risk customers are not.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. Increased Customer Retention.

Subscription 113

Subscription Customer Retention Marketing Payment Services 113