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12 critical KPIs for multichannel ecommerce

GetElastic

Because we’re now living in an ecommerce world where multichannel is mainstream. You have a general sense that multichannel is working well for your ecommerce brand. Here’s a guide to keep them all straight: Multichannel: bringing marketing, sales and fulfillment together. This is where metrics come in.

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Myth #1: Omnichannel and multichannel are the same. While they might sound similar, omnichannel and multichannel are NOT the same. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. Customers also expect omnichannel experiences.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

An iGaming company communicates with 1,147 consumer segments, nearly three times (401) the amount for retailers and other companies, according to Optimove research.

Retail 291
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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting.

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21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team. The number of orders placed online and picked up at bricks-and-mortar stores by customers grew 208% during the pandemic.

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7 Omnichannel Marketing Strategies to Boost Ecommerce Sales

SellBrite

Omnichannel marketing strategies for your business involve having and maintaining a presence across several online and offline channels in order to offer a unified experience for customers. Studies have shown that customers exposed to three or more marketing channels are 250% more likely to purchase from a brand.

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5 tips every footwear store owner should know

RETAIL MANAGEMENT SOFTWARE

Building a loyal customer base is crucial to thrive or even survive in the footwear business. While marketing and consumer management professionals seem to agree that there is no magic formula for customer retention, experts believe there are a few retail business tips that shoe brands and retailers may use to keep their customers loyal.