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12 critical KPIs for multichannel ecommerce

GetElastic

Because we’re now living in an ecommerce world where multichannel is mainstream. You have a general sense that multichannel is working well for your ecommerce brand. Here’s a guide to keep them all straight: Multichannel: bringing marketing, sales and fulfillment together. This is where metrics come in.

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Kohl’s Expands Home Assortment 40%, Seeks to Become Seasonal Décor Destination

Retail TouchPoints

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention. We’re incredibly encouraged by initial customer response to our home décor assortment, and we see Kohl’s becoming a more formidable player in the home business.”

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21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

The key to an omnichannel commerce strategy (and how it differs from a multichannel strategy) lies not only in the mix of channels your business is leveraging, but in how those channels integrate and connect the customer’s journey. And improve customer retention. But, there is a catch. And it isn’t just budget.

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Sailthru Joins the CM Group Family of Brands

Sailthru

Every company in the CM Group has best-in-class customer retention rates, which is a testament to the company’s excellent experience.”. Now, as part of the CM Group, our organization will have the resources needed to ensure all enterprise marketers are aware of what is possible with a modern multichannel marketing hub.”.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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10 WooCommerce abandoned cart plugins [free and paid]

Omnisend

Automated recovery emails : Set up automated email campaigns that are triggered when a customer abandons their cart. Advanced segmentation : Segment your audience based on criteria, such as cart value, products abandoned, and customer behavior. Retainful WordPress Rating : 4.8 You can also create post-purchase follow-up emails.

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4 Questions with CM Group CEO Wellford Dillard

Sailthru

It is also vital to point out that every company in the CM Group has best-in-class customer retention rates. We provide an excellent customer experience and ability to be a strategic partner, and so does Sailthru. How would you describe the CM Group family of brands?