Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. These online selling ideas should come in handy. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. These online selling ideas should come in handy. Your brand voice.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Inflow Insights

NOVEMBER 11, 2021

If you have a limited advertising budget, what digital paid advertising channels should you invest in? For most eCommerce businesses, the decision comes down to social media advertising (ie. Which eCommerce products tend to work best on each channel. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

Social Media 125

Social Media eCommerce Recommendation PPC 125

Algopix

SEPTEMBER 26, 2023

These pain points can signal opportunities for improvement. Are there gaps in the market where customer needs are not adequately addressed? Analyzing existing offerings can help you pinpoint areas for improvement. Validation and Feasibility Identifying market gaps is just the first step.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. That keyword would actually improve the relevancy of your product in the shopping feed to what someone is searching. Visibility isn’t cheap. Learn More.

PPC 408

PPC BigCommerce Recommendation Apparel 408

ROI Revolution

FEBRUARY 28, 2020

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? PPC Advertising Growth: What Happened in 2019?

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Kissmetrics

AUGUST 8, 2017

AdWords is one of the most predictable paid media channels. In 2014, marketers spent $23.44 billion in the search channel. You’ll be able to control the bids, and you’ll also be able to improve ad positions, or increase your impression share to get more traffic. Search traffic is growing by a lot. billion by 2019.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

ROI Revolution

JULY 6, 2017

It’s important to determine what percentage of your traffic is coming from search engines, social channels, and any other places you advertise. This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns.

eCommerce 96

eCommerce PPC Download Improvements 96

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Ecommerce Allstars. Effective Ecommerce Podcast.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Omnisend

MAY 18, 2021

CBD merchants should ensure that they not only collect the appropriate customer data to offer personalization, but they should also integrate it across their channels. Don’t just seek the ideal supplier; look for the right CBD ecommerce platforms as well. Another alternative way of marketing your brand is by using PPC advertising.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

eCommerce 40

eCommerce eCommerce Marketing Definition Channel 40

Omnisend

SEPTEMBER 6, 2021

However, this does present some unique challenges to marketers, whose previously relied-upon channels have been becoming more limited, either in use, or in the data collected from customers. I think, fundamentally, all these changes are good for the human being and for the ecommerce marketer or any marketer.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

ROI Revolution

JUNE 3, 2020

Which channel should you focus your efforts on: paid or organic? PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time.

PPC 88

PPC SEO Mobile Automotive 88

ROI Revolution

JANUARY 3, 2020

The way for brands to avoid this fate for themselves is through omnichannel marketing, but many brands have struggled to embrace this successfully. Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. How can you improve your overall growth?

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. Google Analytics is excellent for reviewing other engagement metrics, attribution (how does your channel play with all the others?),

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. NP Digital is my e-commerce marketing company.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

BigCommerce

DECEMBER 13, 2017

When we were selling mobile device products on Amazon we created an ubiquitous effect by promoting our reviews on all of our other channels. These channels include: Facebook. Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

SEPTEMBER 16, 2019

We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The problem is, they often don’t know what their ROI from live chat is (or how to improve it). How does chat perform on different marketing channels SEO, PPC, email, etc.?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . All in all, staying abreast of your marketing campaigns can be challenging.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success.

Marketing 166

Marketing Social Media SEO PPC 166

BigCommerce

FEBRUARY 13, 2018

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, and widespread consumer and business adoption. It’s Now or Never.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

NOVEMBER 28, 2017

You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Content + Commerce Integration. Niche PPC Strategies. Which channels did they invest most in? This improved our conversion rate dramatically!

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JANUARY 25, 2023

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars.  The future of search is going to be much more visual, which means that the importance of a strong cross-channel creative strategy (i.e.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. Remember that a huge percentage of all ecommerce shopping is now done on smartphones. Bid Modifiers.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Ecommerce Platforms

JULY 31, 2020

There comes a time in any ecommerce seller's journey where you'll want to ramp things up a notch and enhance your online presence. There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. Improve Your Digital Marketing Efforts.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

BigCommerce

DECEMBER 13, 2017

She has passion and truly believes in her products and how they can improve people’s lives. Below are some general guidelines to improve your product listings.”. From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. In one word, she’s awesome.

SEO 209

SEO Merchant Services Document Recommendation 209

ROI Revolution

DECEMBER 20, 2017

Are you interested in learning more about mobile marketing? Based on data from our 300+ clients, this report will give you key takeaways to improve your mobile experience and grow your online business. This is where user-generated content can be essential to a successful marketing strategy. The Customer Journey is Omni-Channel.

eCommerce 60

eCommerce Mobile PPC SEO 60

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. A Look At ROI Across All Channels. Yeah, me neither. And we talk about a lot of things.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. A Look At ROI Across All Channels. Yeah, me neither. And we talk about a lot of things.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

ChannelAdvisor

JANUARY 4, 2018

The e-commerce industry, true to its nature, underwent quite a few transformative changes that had us on our toes to keep up and keep you, our readers, in the loop of everything that was going on. 60 million Prime members worldwide spend an average of $1,200 per year, making Amazon Prime a market you’d be crazy not to tap into.

Blog 40

Blog eCommerce eCommerce Marketing PPC 40