Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

Omnichannel 258

Omnichannel Fulfillment Customer Retention Channel 258

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

lateshipment

JANUARY 17, 2023

Remember, implementing tested strategies helps you save time later in the game, when all you have to do is just minor changes instead of scratching your head and looking at the drawing board again. Why E-commerce Businesses Need to Stay Updated with the CX Trends. 6 E-commerce CX Trends to Look out for in 2023.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Retail TouchPoints

JUNE 23, 2022

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

eCommerce 273

eCommerce Omnichannel Channel Department Stores 273

Retail TouchPoints

MARCH 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy.

Customer Experience 265

Customer Experience Shipping Costs eCommerce Improvements 265

Omniconvert

APRIL 1, 2020

With so much newfangled marketing-speak and bits of jargon (Cross-channel? The post Omnichannel Strategy Evaluation: Is It Right for Your e-Commerce Business For 2020 and Beyond? appeared first on ECOMMERCE GROWTH Blog. It’s time to cut through all the noise. Conversion rate.

eCommerce 78

eCommerce Omnichannel Blog Channel 78

Retail TouchPoints

AUGUST 18, 2020

After emerging in January from its second stint in bankruptcy since 2017, Payless “is back,” the retailer trumpets on its newly launched e-Commerce site. Margolis plans to rein in costs with such strategies as negotiating leases that use a percentage of store revenue to pay a share of the rent rather than a fixed payment.

eCommerce 195

eCommerce Payment Services Payments Omnichannel 195

Fabric

OCTOBER 26, 2023

API calls are the lifeline of modern e-commerce, serving as the invisible threads that connect digital platforms and enable seamless interactions. Using API calls, there is no need to reinvent the wheel in e-commerce. API calls are made in everyday e-commerce operations at various levels: 1.

eCommerce 130

eCommerce X-cart Merchant Services Payment Services 130

BigCommerce

AUGUST 26, 2021

Omnipotent, omniscient, omnipresent… omnichannel. Based on word association alone, omnichannel retail sounds way cooler and more… Multiplication, multicellular, multivitamin… multichannel.

Multichannel 533

Multichannel Omnichannel Retail Multi-channel 533

Groove

MAY 7, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Tom McManus of KegWorks.com In this engaging podcast episode, Tom McManus, CEO of KegWorks, shares the journey of his business from a specialized eCommerce store to a prominent leader in architectural metalwork for the hospitality industry. bar renovations.

eCommerce 195

eCommerce Magento B2C BigCommerce 195

Optimizely

JUNE 7, 2018

. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? Think you’re ready for omnichannel ecommerce?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Retail TouchPoints

MAY 7, 2024

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Applying insights to off-site marketing channels. Understanding this issue helps add the right synonyms to prevent lost sales.

eCommerce 242

eCommerce Improvements Information Omnichannel 242

Retail TouchPoints

MARCH 28, 2022

MINISO has a big but simple goal: “We hope to make MINISO a popular lifestyle brand among young people by bringing joy to the world,” said Robin Liu, CMO and Head of Ecommerce for the fast-growing brand. How would you summarize your brick-and-mortar growth strategy and objectives? And just how will they manage to do that?

Omnichannel 233

Omnichannel Toys Supplies eCommerce Platforms 233

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels. Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online.

B2B 268

B2B Shopify Merchant Services eCommerce 268

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Then all of that is getting pushed out through the influencers’ channels and our channels.”

Omnichannel 273

Omnichannel Social Media Mobile Fashion 273

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

Wiser

SEPTEMBER 28, 2017

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Big box retailers, like Walmart, have figured it out.

Omnichannel 189

Omnichannel Shipping Costs Demo Channel 189

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Leveraging rewards or discounts has been a solid retention strategy and a top priority for many. Tip 4: Provide better product detail for customer ease.

Shipping Costs 231

Shipping Costs Improvements Live Chat Retail 231

ESW

MARCH 5, 2024

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

Omnichannel 88

Omnichannel Multi-channel Retail Shipping Costs 88

Omnisend

MARCH 23, 2020

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond. Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Omnichannel 142

Omnichannel Marketing eCommerce Marketing Channel 142

Retail TouchPoints

AUGUST 2, 2023

took the stage at The Lead Summit in Manhattan in July 2023 to talk about how they are adapting their strategies to meet the new realities of DTC retail. Those repeats and referrals simply don’t happen without a good product and a good shopping experience, as Jose Nino, VP of Global Ecommerce and Digital Strategy at the U.S.

Omnichannel 240

Omnichannel Social Media Shopify Shipping Costs 240

Retail TouchPoints

DECEMBER 14, 2020

COVID has pushed retail supply chains to their limits, from the initial stock-up period at the start of the pandemic to the unprecedented ecommerce rush of the holiday season. Omnichannel Means One Channel, Not Two Connected Channels. Now the key challenge is capacity.

Omnichannel 299

Omnichannel Webinar Merchant Services Supplies 299

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web.

Channel 195

Channel Omnichannel Download Marketing 195

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr. “If

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

MAY 20, 2022

A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. That’s not to say that the Natoris weren’t a bit nervous about making the move into ecommerce.

Omnichannel 238

Omnichannel Department Stores BigCommerce Fashion 238

Retail TouchPoints

SEPTEMBER 22, 2023

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to the past few years. Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. Leading retailers recognize ecommerce and in-store retail are not rival strategies.

Shipping Costs 254

Shipping Costs Omnichannel Supplies Shipping 254

Groove

FEBRUARY 9, 2022

There are a variety of platforms to choose from when first launching an eCommerce store. There are only a select few enterprise eCommerce solutions on the market, so it’s important to evaluate the features of each platform to best accommodate your business’s needs. Evaluating Enterprise eCommerce Solutions. Omnichannel Selling.

Merchant Services 284

Merchant Services eCommerce BigCommerce B2B 284

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. Experts project that grocery ecommerce will double in the next five years. With that in mind, here is a look at five strategies that can help grocers optimize online integration of their grocery store.

Payment Services 249

Payment Services Shipping Costs Omnichannel Fulfillment 249

Omnisend

DECEMBER 20, 2018

When it comes to connecting with your customers on new channels, it doesn’t get much better than Facebook Messenger marketing. For most users, the app is already open, with notifications turned on, and a channel they already love to use.

Omnichannel 149

Omnichannel eCommerce Marketing eCommerce Marketing 149

Retail TouchPoints

MARCH 29, 2021

Continually mining and employing data is essential if retailers — and their brand partners — are going to meet shoppers’ expectations of seamless, omnichannel shopping experiences. Before implementing any e-commerce solution, retailers need to ask themselves the right questions. Am I doing all of this while maintaining control?

eCommerce 293

eCommerce Payments Retail POS 293

Retail TouchPoints

AUGUST 4, 2023

L.L.Bean will open four new stores this fall, two in Massachusetts and two in Quebec, along with a French-language ecommerce site to support its Canadian stores. The combined effort will make L.L.Bean products available in more than 70 new storefronts in addition to ecommerce platforms. billion in revenues.

Specialty Retailers 246

Specialty Retailers Omnichannel Outdoor eCommerce Platforms 246

Retail TouchPoints

FEBRUARY 2, 2024

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. Looking to dig deeper into unified commerce strategies and implementation?

Omnichannel 282

Omnichannel Payment Services Technology Banking 282

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI.

Marketing 311

Marketing Omnichannel Channel Social Media 311

365 Retail

MARCH 13, 2023

According to Harvard Business Review, 73% of all consumers now use multiple channels during their purchase journey. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits? But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

Omnichannel 70

Omnichannel eCommerce Shipping Costs Social Media 70

Retail TouchPoints

NOVEMBER 8, 2021

As you’re planning for 2022, here are four strategies to help you focus and refine the digital experience to realize immediate ROI in 2022 and beyond. This is the fully connected experience in which retailers can capture omnichannel insights and improve the shopper experience at every touch point.

Retail 280

Retail Omnichannel eCommerce Fulfillment 280

Retail TouchPoints

AUGUST 13, 2021

HBC will separate Hudson’s Bay into distinct brick-and-mortar and ecommerce businesses in an effort to accelerate the brand’s digital-first transformation. The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels.

eCommerce 293

eCommerce Operations Customer Experience Omnichannel 293