Omnisend

NOVEMBER 3, 2020

This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers. Building Both Email and Social Media in Tandem.

Social Media 148

Social Media Multi-channel Channel Reference 148

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 278

Social Media Beauty and Health Multichannel eCommerce 278

BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Types of Social Media Videos. Event videos. Don’t believe me?

Social Media 287

Social Media BigCommerce Demo Events 287

365 Retail

OCTOBER 26, 2022

New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers. Fraud is now the top concern deterring UK consumers from shopping via social media, and 42% of UK consumers do not trust social media platforms with their data.

Social Media 104

Social Media Consumer Payment Services Banking 104

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 88

Events Seminar Marketing Workshop 88

Retail TouchPoints

NOVEMBER 24, 2023

Step Two: Amplify your most impactful content across your social channels. Once you have identified impactful UGC, ratings and reviews, use it to create social media marketing content across your brand’s social channels. What could be more seamless than creating shoppable social media posts from UGC?

Social Media 267

Social Media Events Gifts Consumer 267

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

Smile.io

MARCH 16, 2023

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. It’s estimated that there are 4.74 That is 59.3

Social Media 61

Social Media Omnichannel Channel Customer 61

Retail TouchPoints

MAY 10, 2022

That said, a common concern in the retail and hospitality space is how to efficiently maintain operations in the face of a severe weather event. In fact, the risk of grim financial losses because of an extreme weather event has never been higher. Communication is vital during any severe weather event.

Events 237

Events Retail Operations Supplies 237

ROI Revolution

OCTOBER 13, 2020

Instagram continues to blur the lines between social media and commerce. In response to Amazon Prime Day 2020 , Walmart announced a massive online sales event from Oct. Advertisers have a significant opportunity to capitalize on this rapidly growing channel. We hope you enjoyed the October 2020 Social Media Water Cooler!

Social Media 78

Social Media Events Consumer eCommerce 78

ROI Revolution

SEPTEMBER 17, 2020

Welcome to our September 2020 Social Media Water Cooler. Facebook Launches Free Online Events for Small Businesses. Now, Facebook is developing a new channel called Paid Online Events. This provides companies the opportunity to host virtual events or classes online. Published September 17, 2020.

Social Media 78

Social Media Travel Events Presentation 78

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

Social Media 334

Social Media Blog Channel Events 334

ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. We only expect other social media channels to follow suit as this Social Commerce trend builds momentum.

Social Media 78

Social Media Download Document eCommerce 78

Retail TouchPoints

MAY 15, 2024

Consumers will be able to access these shops in one central place within the Expedia app, saving them the time and effort of scrolling on social media. In the event travelers are faced with weather changes or disruptions that hinder their plans, Romie is designed to offer new suggestions and solutions.

Travel 185

Travel Social Media Books Recommendation 185

ROI Revolution

JULY 22, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. Snapchat Eyes Social Commerce, Teams Up With Poshmark. In a bid to establish a foothold in the competitive social commerce space, Snapchat has teamed up with Poshmark , a social marketplace for new and secondhand clothing.

Social Media 78

Social Media Events Clothing Other 78

Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. appeal to the most viewers.

Social Media 200

Social Media White Paper Channel Conversion Optimization 200

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

ROI Revolution

MAY 26, 2020

Welcome to our May 2020 Social Media Water Cooler. The channel is slowly rolling out a new Shop Now call-to-action that will give vetted influencers a chance to generate additional sales per post. That’s it for our May 2020 Social Media Water Cooler. Published May 26, 2020. Dive deeper into this story.

Social Media 78

Social Media eCommerce BigCommerce Article 78

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

Social Media 310

Social Media Events Document Marketing 310

lateshipment

SEPTEMBER 12, 2023

The word spread, and now it’s the biggest shopping event before the holidays. Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

APRIL 28, 2023

During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We When he returned to True Religion as creative director in late 2019, social media and the creator economy had reached a critical inflection point.

Social Media 255

Social Media Fashion Mobile Consumer 255

Kissmetrics

MAY 27, 2021

For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores. Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media.

Social Media 267

Social Media eCommerce Events Recommendation 267

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Through 2021, nearly all the major U.S.

Social Media 299

Social Media Retail Events Channel 299

ESW

APRIL 3, 2023

As perhaps the largest gathering of retail and brands, the Las Vegas-hosted event was three days of non-stop innovation and inspiration (plus a fantastic performance by Nelly). As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels.

Channel 78

Channel Customer Loyalty Social Media Customer Experience 78

Kissmetrics

OCTOBER 19, 2021

Make sure they know about your website and social media presence by advertising your digital channels around the store. For instance, you could: Add your website URL and social media pages to receipts. Social media is a major contributor. Offer Incentives for Connecting on Social Media.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Retail TouchPoints

OCTOBER 27, 2021

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The U-shaped attribution model, for example, arbitrarily gives the most weight to the first and last touch points, while the intermediate events always receive less weight.

Multi-channel 281

Multi-channel Games Retail Social Media 281

Retail TouchPoints

MARCH 9, 2023

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations.

Omnichannel 273

Omnichannel Social Media Mobile Fashion 273

Retail TouchPoints

MAY 4, 2022

Saks is marking Mental Health Awareness Month with multiple initiatives in May, including the sale of positive affirmation decals, a virtual event on its Saks Live digital platform and a special window installation at the Saks NYC flagship store.

Social Media 238

Social Media Events Fashion Channel 238

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. That said, brands can’t just have a TikTok Shop or one live shopping event and then move on — they need to invest in active follow-up after the purchase.

Social Media 263

Social Media Multi-channel Customer Loyalty Shopify 263

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

Social Media 337

Social Media Marketing Events Other 337

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

Social Media 206

Social Media Customer Beauty and Health Consumer 206

Retail TouchPoints

FEBRUARY 25, 2022

Gen Z is buying luxury items that match their own interests and life events, which has a significant impact on the types of items that are selling. All Social Media is Important, from Livestreaming to Direct Messaging. “That’s the channel for influence,” said Williams.

Social Media 262

Social Media Marketing Gifts Channel 262

Retail TouchPoints

JANUARY 4, 2023

Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. It’s an exciting development — especially for young brands trying to get off the ground — and it wouldn’t be possible without the right ecosystem, in this case social media. It All Goes Down in the DMs’.

Social Media 275

Social Media Omnichannel Channel Information 275

Retail TouchPoints

MAY 20, 2024

Saks Social Club has helped bolster the luxury ecommerce retailer’s marketing initiatives, with members starring in its campaigns, creating custom content for Saks digital channels and supporting virtual and in-person events.

Arts 193

Arts Fashion Events Marketing 193

Retail TouchPoints

MAY 6, 2024

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

Social Media 147

Social Media Books Fashion Consumer 147