Retail TouchPoints

NOVEMBER 13, 2020

As people dramatically decrease their inclination to shop in-store and increase reliance on their phones, retailers that invested in their mobile commerce (m-commerce) strategies will stand a greater chance of seeing stronger returns from the end-of-year festivities, more so than those that haven’t. . Don’t just take our word for it.

Mobile 193

Mobile Multichannel Retail Social Media 193

FastSpring

OCTOBER 19, 2021

Regardless of whether you believe that Epic Games or Apple won in the recent U.S. District Judge Yvonne Gonzalez Rogers certainly captured the attention of the mobile development community. Our guest will be attorney Richard Hoeg, host of the 45,000+ subscriber Virtual Legality YouTube channel. injunction, the ruling from U.S.

Payments 130

Payments Games Payment Services Webinar 130

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability. Starbucks, for example, has a points-based reward program.

Retail 317

Retail Customer Loyalty Games Reference 317

RTP blog

MAY 13, 2019

As people continue to get comfortable with the idea of carrying out transactions on their phones, smart retailers will make sure that every potential purchasing journey, whether it’s on the mobile web or in a mobile app, is able to give the customer the personalized, seamless, and cohesive experience they desire.

Mobile 150

Mobile Retail eCommerce Mobile Payments 150

Retail TouchPoints

AUGUST 16, 2023

In the same way that other nations leapfrogged desktop computing and went directly to mobile, I think the media consumption habits of audiences in those [primarily Asian] countries have leapfrogged premium content and gone straight into social content and livestreaming. Start experimenting with shoppable ads on connected TV (CTV) platforms.

Games 246

Games Social Media Merchant Services Shopify 246

365 Retail

MARCH 22, 2022

UK retail-focused businesses like Catalina, which has introduced its own Catalina One gamification offering, are also looking to use this to help clients leverage on the growth of mobile gaming and e-commerce apps. According to Tapjoy, 77% of Gen Z’s are currently playing mobile games daily.

Games 70

Games Retail eCommerce B2B 70

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2020

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

Channel 61

Channel Games Payment Services Shipping Costs 61

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214

Mobile Marketing Social Media eCommerce 214

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Don’t stop mobile marketing ; 2.

Mobile 150

Mobile eCommerce Fashion Channel 150

Sailthru

MARCH 16, 2020

There’s no question that Americans love video games; nearly 70% game on at least one device. And with thousands of games released every year, the choices for gamers are endless. But with all these choices comes increased competition, and video game brands have to work harder than ever to attract customers.

Games 78

Games Mobile Download Customer 78

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. by not immediately trying to push a purchase).

Mobile 150

Mobile Retail Social Media Presentation 150

Retail TouchPoints

JANUARY 6, 2023

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Approaching iCommerce.

Games 317

Games Cryptocurrencies Clothing Channel 317

Retail TouchPoints

NOVEMBER 27, 2023

“An uncertain demand environment pushed retailers to deliver big discounts this season, while also fortifying their ecommerce services with flexible payment methods, better personalization and enhanced mobile functionality,” said Vivek Pandya, Lead Analyst at Adobe Digital Insights in a statement. billion  in online spend, up  5.4%

Beauty and Health 162

Beauty and Health Mobile Jewelry Payment Services 162

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. This can drive efficiency and efficacy. . The future looks exciting.

Games 57

Games Marketing Multi-channel B2C 57

Kissmetrics

JUNE 3, 2021

The couple hosts a 20-minute travel TV show on Channel One Russia that takes viewers behind the scenes of their online photos.”. Say you’re working with a client (let’s call them Client A) in the gaming industry — specifically in the smartphone app gaming industry. Mobile gaming is a pretty competitive industry.

Marketing 270

Marketing Games Download Social Media 270

Retail TouchPoints

OCTOBER 8, 2020

GameStop has entered a partnership with Microsoft to enhance its backend and in-store solutions, empower associates with mobile devices and offer shoppers the Xbox All Access pass. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 246

Games Omnichannel Retail Subscription 246

Ecommerce Platforms

AUGUST 22, 2022

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. This includes looking into individual shopping behaviors and it can be used to meet customers’ exact desires and needs within their channel, further incentivizing customers to return to stores.

Retail 246

Retail Social Media Consumer Channel 246

365 Retail

AUGUST 17, 2022

In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices – that’s at least a quarter of their waking hours. Undoubtedly, mobile has become an inextricable extension of the modern consumer and as such, has emerged as the heartbeat of relationship marketing.

Mobile 62

Mobile Customer Retail Games 62

Retail TouchPoints

JUNE 11, 2021

Many stores, including retail giants Walmart, Target, Best Buy, DICK’S Sporting Goods and Urban Outfitters, introduced or expanded game-changing buy online, pick up in-store (BOPIS) capabilities in 2020. They also want different payment options that include cash, traditional credit and debit cards, tap-to-pay credit cards and mobile wallets.

Payment Services 245

Payment Services Payments Retail Sporting Goods 245

Retail TouchPoints

SEPTEMBER 27, 2023

The ways customers move across channels at different points of the shopping journey. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

OCTOBER 24, 2023

Accepting the reality that “not many people care about insurance,” Alyson Griffin, Head of Marketing for State Farm, shared that the brand has embraced the “Jake from State Farm” persona, who actively engages with consumers (especially Gen Z) on TikTok and has even popped up at a Kansas City Chiefs game next to Travis Kelce’s mom. “We

Food and Beverages 278

Food and Beverages Workshop Games Consumer 278

Retail TouchPoints

MAY 17, 2022

Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers. The December 2021 launch of the interactive Snow City game was complemented by a live experience at Kuala Lumpur, Malaysia’s Pavilion center.

Games 297

Games Outdoor Definition Events 297

Retail TouchPoints

NOVEMBER 7, 2022

In the old days it was fine to create a limited amount of content, as you didn’t have an infinite amount of channels to distribute to, but now you have to think about contextualization, personalization, individual retailers — the list goes on. The Content Supply Chain Issue. But where do you even start? Chances are all three are disconnected.

Supplies 290

Supplies Social Media Channel Technology 290

Sailthru

APRIL 19, 2018

Today, mobile messaging platforms and mobile marketers alike tend to refer to both segmentation and liquid templating as personalization. Our ultimate goal is to redefine how mobile marketers approach personalization. Redefining Mobile Personalization. The data powering that personalization comes from mobile.

Mobile 60

Mobile Recommendation Article Reference 60

Kissmetrics

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. This lets you know what channels are driving users to your site. Continue to Focus on Mobile Experience. For marketers, though, it can be frustrating.

SEO 359

SEO Mobile Games Marketing 359

Kissmetrics

JANUARY 26, 2021

Initially, they just wanted a way to talk to others in the gaming community. These include: Screenshare on mobile. Screenshare allows you to communicate, watch videos, and, of course, play games. This means you can hit a message and reply to someone directly on your text channel. Starting a Discord Channel.

Channel 316

Channel Games Download Social Media 316

Retail TouchPoints

SEPTEMBER 11, 2023

But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). That’s the ‘crawl’ phase.”

Consumer 286

Consumer Multi-channel Electronics Improvements 286

Retail TouchPoints

AUGUST 14, 2020

But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”. We’re seeing an influx of gaming platforms and brands embedding themselves within those platforms,” according to Schwartz.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

Retail 298

Retail Social Media Multi-channel Channel 298

Kissmetrics

SEPTEMBER 14, 2021

VTubers use animated likenesses to share music videos, gaming tips, impressions, live streams, and even product ads. Some play video games, model clothing, share their thoughts on political situations, review movies, or even release their own music videos. VTuber Kiryu Coco, for example, earns approximately $134,000 per month.

Games 231

Games Social Media Channel Marketing 231

Retail TouchPoints

JUNE 12, 2023

To do this, they need to understand the benefits and the risks and have a game plan aligned with their business goals. How Small and Medium Retailers can get into the AI Game There are a few things that small and medium-sized businesses can do to get started with AI and GPT-style models.

Retail 288

Retail Technology Games Recommendation 288

Retail TouchPoints

MAY 23, 2022

The company needed to integrate technology that would serve the specific needs of the gifting retail space, such as the ability to update catalog and business information across commerce channels, manage delivery services and oversee inventory while remaining in complete control of business operations. they see everything, cross channel.”.

Payment Services 278

Payment Services Small Business Retail Shopify Gifts 278

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels. Give young shoppers options to pay for goods.

Merchant Services 305

Merchant Services Payment Services Financial Services Omnichannel 305

Retail TouchPoints

JULY 1, 2021

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. So how does NMG see these digital investments leveling up its omnichannel game?

Omnichannel 264

Omnichannel Technology Channel Department Stores 264

Kissmetrics

SEPTEMBER 18, 2017

Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Here are four ways Facebook Watch will change the game for marketers. What is Facebook Watch?

Marketing 458

Marketing Games Mobile Social Media 458