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Data Will be Key to Retail Success in 2021

Retail TouchPoints

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Further, the only two categories that experienced a decline were electronics and gadgets and — not surprisingly — travel and leisure. Conclusion.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Now, as its users rely more on digital channels and content to make buying decisions, Babylist is reaching a new frontier of engagement with its Cribs Virtual Showroom , which builds on the success of the company’s physical pop-up experience in Venice, Calif.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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How to Run Effective Food Ads

Kissmetrics

As the company explains, it’s gone with an expressive, functional voice, and it uses the same tone in-store, on social media, and its website. If you’re using social media, then according to Up Menu : Facebook has enormous potential for restaurants. It’s not all about social media, though.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them.

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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

They’re following you and talking about your products on social media. Your customers are interacting with your brand across a wide range of digital and physical channels. A platform that surfaces consent across all channels will help you stay in compliance with the laws and the consumer’s personal preference.

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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. If social media is a big outreach tool for you, maybe it looks like a follow on Instagram. Post-purchase engagements. One purchase.

eCommerce 252